Senior Director, Performance Marketing & Growth

University of North Carolina School of the Arts; Winston-Salem (NC); On-site; USD 95,000 - 140,000; Full time

Job summary

University of North Carolina School of the Arts seeks a Director of Performance Marketing to lead audience development, branding, and revenue-driving campaigns for a high-volume performance program.

You will craft integrated marketing strategies, manage budgets, and collaborate with campus partners to advance institutional goals. The role requires leadership, CRM and analytics expertise, and a deep understanding of performing arts marketing within higher education.

Qualifications

• Bachelor's degree required in a related field and equivalent experience.
• Three+ years in marketing, communications, or arts administration.
• Experience with performing arts or event marketing, ticketing, and campaigns.
• Experience with CRM, analytics, and digital advertising platforms.
• Experience supervising staff and coordinating cross-functional teams.
• Knowledge of higher education or complex service organizations.

Responsibilities

• Lead integrated marketing strategy for 100+ performances, aligning audience, brand, and ticket revenue.
• Direct multi-channel campaigns across paid media, email, web, social, and print; coordinate agency planning and asset review.
• Manage performance budgets, forecasts, and vendor expenses with the division's business manager.
• Coordinate with Box Office, conservatories, and campus partners to ensure consistent messaging and delivery.
• Provide leadership and coaching to staff, and advise university leadership on priority initiatives.

Skills

Strategic marketing leadership

Audience development

Campaign planning and analytics

Leadership and coaching

Education

Bachelor's degree in Marketing/Communications/Arts Administration

Tools

Spektrix

Dotdigital

Google Analytics

Google Ads

Meta Ads

ClickUp

Job description

University of North Carolina School of the Arts seeks a Director of Performance Marketing to lead audience development, branding, and revenue-driving campaigns for a high-volume performance program.

You will craft integrated marketing strategies, manage budgets, and collaborate with campus partners to advance institutional goals. The role requires leadership, CRM and analytics expertise, and a deep understanding of performing arts marketing within higher education.