Growth Marketing Programs Lead

Iowa 80; Walcott (IA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Weekly pay

Flexible scheduling

No mandatory weekends

Career growth and paid training

Employee discounts on meals, merch, &

Job summary

Iowa 80 is seeking an experienced Marketing Manager to coordinate and execute marketing programs across our brands. This is a hands-on role managing multiple projects, budgets, vendors, deadlines, and details while driving programs through completion.

This role focuses on marketing programs, advertising planning and budgets, contests and promotions, events, branded materials, and loyalty program/app support. On-site with team leadership and cross-department collaboration.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of marketing, marketing program management, project management, or related experience.
• Experience managing complex programs or multiple projects simultaneously.
• Proficient with digital advertising and Google programs
• Experience with budgets, advertising, vendors, events, promotions, or customer programs
• Highly organized, detail-oriented, self-motivated, and able to work independently.
• Experience serving as the face of the company to customers and the community.
• Strong decision-making and problem-solving skills.
• Excellent written and verbal communication skills.
• Team management experience
• Able to manage competing priorities and tight deadlines in a fast-paced, growing environment.
• Experience with contests/sweepstakes, rewards programs, apps, or multi-location/multi-brand marketing is a plus.

Responsibilities

• Manage 10+ marketing projects and programs simultaneously, from planning through completion.
• Develop and manage the annual marketing budget, including tracking expenditures and results.
• Plan and coordinate advertising across print, digital, radio, sponsorships, and other media.
• Manage contests, sweepstakes, promotions, rewards programs, and related customer communications.
• Provide ongoing support for company websites, apps, and rewards programs.
• Coordinate marketing materials, branded merchandise, uniforms, giveaways, photography, and videography.
• Plan and coordinate company events, trade shows, sponsorships, and special programs.
• Manage vendors, timelines, deliverables, and project details to ensure work is completed accurately and on time.
• Review marketing and website analytics and adjust based on results.
• Support public relations, press releases, corporate communications, branding, and trademark initiatives.
• Supervise the Digital & Graphics Manager and Social Media Intern.
• Work closely with leadership and other departments to support company initiatives.

Skills

Project management

Budget management

Vendor management

Advertising planning

Cross-functional collaboration

Analytical skills

Communication skills

Team leadership

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads / Google programs

Job description

Iowa 80 is seeking an experienced Marketing Manager to coordinate and execute marketing programs across our brands. This is a hands-on role managing multiple projects, budgets, vendors, deadlines, and details while driving programs through completion.

This role focuses on marketing programs, advertising planning and budgets, contests and promotions, events, branded materials, and loyalty program/app support. On-site with team leadership and cross-department collaboration.