Director, e-Commerce Channel Marketing Amazon & Wayfair

Watkins Wellness; Indianapolis (IN); On-site; USD 121,000 - 191,000; Full time

Benefits offered by this job

Culture & diversity emphasis

Wellbeing programs

Learning & development opportunities

Volunteer days and social impact

Job summary

Delta Faucet Company is seeking a Director of eCommerce Channel Marketing to drive growth on Amazon and Wayfair and to lead a cross-functional team in optimizing paid media, organic search, content, and digital shelf initiatives. You will guide investments to improve revenue and market share while delivering a superior consumer experience from Indianapolis, IN.

You will translate customer and market insights into measurable business outcomes, collaborate with Sales, Brand Marketing, Product,

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, eCommerce, or related field.
• 10+ years of relevant experience with progressive leadership responsibility.
• Strong experience in eCommerce, digital marketing, retail media, or omnichannel marketing.
• Deep knowledge of Amazon commerce and advertising platforms.
• Experience with Wayfair or another major digital-first retailer or marketplace.
• Proven ability to connect marketing investments to revenue, profitability, and market-share outcomes.
• Strong analytical, financial, commercial, and executive communication skills.
• Experience managing significant media budgets, external agencies, and high-performing teams.

Responsibilities

• Develop and lead eCommerce marketing strategies for Amazon and Wayfair across the Delta Faucet Company brands.
• Partner with Sales leadership to drive revenue growth, profitability, market share, and long-term brand health.
• Lead paid media strategy, including budget allocation, campaign priorities, testing, optimization, and performance measurement.
• Own organic search, content, digital shelf, ratings and reviews, and conversion strategies.
• Connect paid and organic plans to improve visibility, traffic, conversion, and product performance.
• Guide the optimization of product content, imagery, video, enhanced content, storefronts, and brand pages.
• Establish performance scorecards and use insights to identify growth opportunities.
• Partner with Sales and Finance to invest for growth and profitability.
• Lead external media, content, data, and technology partners and manage agencies.
• Communicate channel performance, opportunities, and recommendations to senior leadership.
• Lead, coach, and develop direct reports responsible for customer marketing, paid media, organic growth, content, and digital shelf.

Skills

Strategic leadership

Analytical skills

Executive communication

Budget management

Retail media

Omnichannel marketing

Education

Bachelor's degree in Marketing, Business, Analytics, eCommerce, or related field

Tools

Amazon Advertising

Wayfair platform

Job description

## Director, e-Commerce Channel Marketing Amazon & WayfairApply: US - Indiana - Indianapolis: Full time: Posted Today: REQ54612At **Delta Faucet**, we are committed to transforming everyday experiences with water through innovative products and exceptional service. As a leader in the plumbing industry, we take pride in our dedication to quality, sustainability, and customer satisfaction. We believe that diverse perspectives strengthen our mission to create solutions that inspire and elevate the lives of all our customers. We welcome individuals from all backgrounds to join us on this journey toward inclusivity and excellence.**Your Role at Delta Faucet:**We are seeking a Director of eCommerce Channel Marketing to lead growth strategies for the Delta Faucet Company brands across Amazon and Wayfair. This leader will oversee retail media, organic search, content, digital shelf, and performance marketing, with accountability for revenue, profitability, market share, and the consumer experience.The Director will lead a team and manage external agency partners while collaborating with Sales, Brand Marketing, Product, Analytics, Finance, and Creative teams. The ideal candidate is a strategic, data-driven leader who turns customer, consumer, competitive, and performance insights into clear priorities and measurable results. **What You Will Do*** Develop and lead eCommerce marketing strategies for Amazon and Wayfair across the Delta Faucet Company brands.* Partner with Sales leadership to drive revenue growth, profitability, market share, and long-term brand health.* Lead paid media strategy, including budget allocation, campaign priorities, testing, optimization, and performance measurement.* Own organic search, content, digital shelf, ratings and reviews, and conversion strategies.* Connect paid and organic plans to improve visibility, traffic, conversion, and product performance.* Guide the optimization of product content, imagery, video, enhanced content, storefronts, and brand pages.* Establish performance scorecards and use consumer, customer, competitive, and financial insights to identify growth opportunities.* Partner with Sales and Finance to make investment decisions that balance growth and profitability.* Lead external media, content, data, and technology partners and hold agencies accountable for results.* Communicate channel performance, opportunities, and recommendations to senior leadership.* Lead, coach, and develop direct reports responsible for customer marketing, paid media, organic growth, content, and digital shelf. **What You Brin**g* Bachelor's degree in Marketing, Business, Analytics, eCommerce, or a related field.* 10 or more years of relevant experience, including progressive leadership responsibility.* Strong experience in eCommerce, digital marketing, retail media, or omnichannel marketing.* Deep knowledge of Amazon commerce and advertising platforms.* Experience with Wayfair or another major digital-first retailer or marketplace.* Expertise in retail media, paid search, organic search, SEO, content optimization, digital shelf, and performance marketing.* Proven ability to connect marketing investments to revenue, profitability, and market-share outcomes.* Strong analytical, financial, commercial, and executive communication skills.* Experience managing significant media budgets, external agencies, and high-performing teams.* Consumer products, home improvement, or durable goods experience preferred.**Why Join Us?**At Delta Faucet Company, our people are our greatest assets. We value different perspectives and fostering an inclusive environment. You’ll have the opportunity to shape the future of our brand, working alongside passionate professionals committed to excellence and innovation. Join us to lead progressive growth and make a significant impact within a leading organization.Here are some of the benefits we offer for your personal and professional growth:* **Culture:** Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.* **Wellbeing:** Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.* **Learning & Development:** LinkedIn Learning access; internal opportunities to work on projects cross-company.* **Social Impact:** Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.## Company: Delta Faucet Company### ### Full time### ### Hiring Range: $121,300.00 - $190,630.00 USD### ### Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.*Delta Faucet Company* *(the “Company”) is an equal opportunity employer and* *we* *strive to employ the most qualified individuals for every position***.** *The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.**Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.*