Head of E‑Commerce & Digital Growth

Ssco; Birmingham (AL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

401K match

Health benefits

PTO & Holidays

Team events

Employee discounts

Job summary

Southern Shirt is seeking a Director of E-Commerce & Digital Marketing to own the online channel from strategy to execution. Based in Homewood, AL, you will drive B2C revenue, lead CRO and content, and partner across Product, Merchandising, Brand, and IT to optimize the online experience.

You will manage budgets, channel mix, and KPIs, guiding paid media and SEO/SEM, while leveraging data and AI to boost conversion, retention, and LTV across paid, owned, and organic channels.

Qualifications

• 8+ years of ecommerce and digital marketing with direct ownership of B2C revenue.
• Experience owning ecommerce P&L and optimizing channel mix to hit targets.
• Authorized to work in the United States and proficient in Shopify & GA4.

Responsibilities

• Define full ecommerce and digital marketing strategy against B2C revenue targets.
• Own website performance, CRO roadmap, and surface revenue opportunities.
• Lead online merchandising, pricing, promotions, and site placement decisions.
• Own strategy across paid, owned, and organic channels and content execution.
• Translate data into retention, repeat purchase, and higher LTV strategies.
• Forecast, allocate, and optimize the digital and ecommerce budget; report KPIs.

Skills

Ecommerce strategy

Digital marketing leadership

Paid media management

B2C revenue ownership

P&L management

Team leadership

Data-driven decision making

Education

Bachelor's degree

Tools

Shopify

GA4

Google Ads

Meta Ads

TikTok Ads

Pinterest Ads

Affiliates platforms

Job description

Southern Shirt is seeking a Director of E-Commerce & Digital Marketing to own the online channel from strategy to execution. Based in Homewood, AL, you will drive B2C revenue, lead CRO and content, and partner across Product, Merchandising, Brand, and IT to optimize the online experience.

You will manage budgets, channel mix, and KPIs, guiding paid media and SEO/SEM, while leveraging data and AI to boost conversion, retention, and LTV across paid, owned, and organic channels.