Director of Ecommerce

TYR Sport, Inc.; Village of Farmingdale (NY); On-site; USD 120,000 - 200,000; Full time

Job summary

A leading company in the sporting goods industry is seeking a Director of eCommerce to drive its digital strategy across the US and Europe. This role involves optimizing eCommerce operations, leading platform migrations, and managing P&L while fostering customer acquisition and retention. The ideal candidate will have extensive experience in eCommerce leadership, technical knowledge of platforms like Magento and Shopify, and strong analytical skills. Benefits include medical and vision insurance, and a competitive salary package.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 8+ years in eCommerce roles with leadership experience.
• Experience with US and EU DTC operations.
• Deep technical understanding of eCommerce ecosystems.

Responsibilities

• Own and manage the eCommerce business in US and EU markets.
• Drive and execute post-migration success for eCommerce platforms.
• Own the end-to-end P&L management for the eCommerce channel.

Skills

Analytical skills

Financial management

Operational excellence

Customer acquisition

Retention strategies

Cross-functional leadership

Education

Bachelor's degree or higher in relevant field

Tools

Google Analytics

Klaviyo

Shopify Plus

Magento

SEO tools

Job description

4 weeks ago Be among the first 25 applicants

This range is provided by TYR Sport. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $200,000.00/yr

Summary /Objective

We are seeking an experienced, highly technical, and results-driven Director of eCommerce to lead our digital commerce operations across both the United States and European markets. This is a pivotal role for a digitally native, consumer-focused brand looking to scale aggressively through DTC channels.

You will own and optimize all aspects of our eCommerce ecosystem — including overseeing a platform migration from Magento to Shopify, managing the channel P&L, and driving customer acquisition and retention strategies. This leader must blend analytical acumen with cross-functional leadership, operational excellence, and a deep understanding of eCommerce technologies and trends.

Position Responsibilities and Accountabilities:

• Own and manage the eCommerce business across the US and EU markets, delivering revenue and margin goals.
• Drive and execute the post-migration success plan for transitioning from Magento to Shopify, including platform optimization, technical troubleshooting, and integrations with existing tools (CRM, analytics, fulfillment, etc.).
• Develop short- and long-term strategic plans that align with broader company goals

P&L Ownership & KPI Management

• Own the full P&L for the eCommerce channel; forecast, monitor, and report on key financial metrics.
• Develop and maintain dashboards and reporting frameworks for KPIs such as revenue, AOV, conversion rate, traffic sources, retention rate, CAC, ROAS, and LTV.
• Manage promotional calendars and ensure alignment with inventory levels, product launches, and sales targets.
• Partner with the media team and/or agencies to allocate and optimize budget across Google, Meta, Bing, and programmatic platforms.
• Oversee email, SMS, and loyalty/retention strategies using platforms like Klaviyo or similar, ensuring segmentation, automation, and personalization are effectively deployed.
• Collaborate closely with the creative and marketing teams to brief and align messaging across channels.

SEO & Conversion Rate Optimization (CRO)

• Own the SEO roadmap for the site, ensuring all technical, on-page, and content-based opportunities are maximized.
• Drive experimentation and testing roadmap for CRO, including A/B testing, funnel optimizations, UX improvements, and cart/checkout enhancements.
• Collaborate with marketing, planning, and inventory teams to ensure the site is merchandised based on product forecast, sales velocity, and inventory flow.
• Coordinate seasonal and promotional updates, new product launches, and site refreshes.
• Implement personalization and recommendation engines to improve conversion and cross-sell opportunities.
• Lead and mentor a growing eCommerce team across both technical and commercial functions.
• Manage external developers, agencies, and technology partners to ensure timely and high-quality execution.
• Ensure site uptime, speed, compliance, and security best practices are maintained across regions.

Qualifications:

• 8+ years of experience in eCommerce roles, including significant time in leadership positions.
• Demonstrated success managing US and EU DTC operations for a consumer goods brand.
• Deep technical understanding of eCommerce ecosystems; hands-on experience with both Magento and Shopify Plus.
• Proficiency in Google Analytics (GA4), Klaviyo (or similar), Shopify Admin, paid media platforms, and SEO tools (Ahrefs, SEMrush, etc.).
• Strong analytical, financial, and forecasting skills — P&L management experience is required.
• Experience working cross-functionally with marketing, operations, product, and logistics teams.
• A strategic thinker who can also roll up their sleeves and execute with urgency.

Nice to Have:

• Experience with international localization, tax/VAT considerations, and cross-border shipping.
• Background in working with performance-focused DTC brands in apparel, footwear, or sporting goods.
• Familiarity with headless architecture, custom APIs, or composable commerce tools.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Strategy/Planning

• Industries

  Sporting Goods Manufacturing and Retail

Referrals increase your chances of interviewing at TYR Sport by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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