Director of E-Commerce

NAGHEDI; New York (NY); On-site; USD 100,000 - 405,000; Full time

Job summary

A leading accessories brand, NAGHEDI, is seeking a Director of E-Commerce to own site performance and customer journey, balancing brand building with performance marketing. The role involves optimizing the e-commerce site, managing P&L, and executing digital marketing strategies to enhance the brand's DTC operations in a competitive environment.

Qualifications

• 5-7+ years of e-commerce and digital marketing experience.
• Proven success scaling a DTC fashion brand.
• Strong understanding of fashion consumers.

Responsibilities

• Lead optimization of e-commerce site including UX and merchandising.
• Drive revenue through a customer-first approach.
• Develop integrated digital marketing strategies.

Skills

Analytical and creative thinking

Data-driven decision making

E-commerce management

UX knowledge

Marketing strategy development

Tools

Shopify Plus

GA4

Klaviyo

Gorgias

NetSuite

Meta Ads

Google Ads

Job description

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NAGHEDI is an accessories brand known for our signature handwoven neoprene bags and shoes. With a loyal community and growing global presence, we’re expanding into new categories and markets. As we scale, we’re seeking a strategic, experienced, hands-on Director of E-Commerce to lead our DTC business and strategy.

The Role

The Director of E-Commerce will own NAGHEDI’s DTC site performance and customer journey—leading everything from day-to-day operations to long-term digital growth. This role is ideal for a data-driven, fashion-savvy marketer who can balance brand building with performance. Reporting to the CMO, you’ll oversee e-commerce, acquisition, retention, and digital marketing to deliver a cohesive, high-converting experience across all touchpoints in a fast-paced, entrepreneurial environment.

Responsibilities

• Lead and optimize all aspects of the e-commerce site (Shopify Plus), including UX, merchandising, content, and seasonal/product launches
• Own the e-commerce P&L and drive revenue through a customer-first, data-led approach
• Manage and execute the e-commerce calendar: homepage refreshes, product drops, email/SMS timing, and promotional planning
• Monitor key site metrics (traffic, AOV, conversion, ROAS, LTV, bounce) and develop clear, actionable insights
• Manage relationships with developers and third-party partners to deliver new features and resolve issues
• Lead roadmap for website enhancements, tools, and integrations (e.g., reviews, loyalty, personalization, search)
• Build and execute a roadmap for website enhancements and tools (e.g., reviews, loyalty, personalization, search)
• Drive a test-and-learn culture: lead A/B testing and CRO efforts to continuously improve performance
• Develop and execute integrated digital marketing strategies across paid social, search, email/SMS,

influencer, and affiliate marketing

• Own acquisition KPIs (CAC, ROAS, MER) and retention KPIs (LTV, repeat rate, churn)
• Own the customer lifecycle strategy, from welcome flows to winbacks, via Klaviyo
• Build segmentation strategies for personalized communication based on behavior, value, and purchase history
• Partner with creative to develop email and SMS campaigns aligned with brand and commercial goals

Qualifications

• 5–7+ years of e-commerce and digital marketing experience, with at least 3 years in a leadership role
• Proven success scaling a DTC fashion, accessories, or lifestyle brand
• Strong understanding of fashion consumers and the balance of brand vs. performance marketing
• Fluent in Shopify Plus, GA4, Klaviyo, Gorgias, and NetSuite; bonus: Meta Ads, Google Ads
• Analytical and creative thinker with a strong grasp of UX and conversion
• Highly organized, proactive, collaborative, and comfortable in a fast-paced, hands-on environment

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Retail Apparel and Fashion

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