Senior Director, Ecommerce

Excelligence Learning Corporation; Shelton (CT); On-site; USD 130,000 - 180,000; Full time

Job summary

Excelligence Learning Corporation seeks a Senior Director of eCommerce to lead its digital commerce strategy across brands. The position requires strong leadership in developing and optimizing online operations, collaborating across departments, and applying data-driven strategies to enhance customer experiences and sales performance.

Qualifications

• 8–10+ years in eCommerce roles within DTC and multi-brand retail environments.
• Expertise in eCommerce platforms, merchandising, and performance marketing.
• Proficient in analytics tools and data visualization.

Responsibilities

• Define and implement eCommerce strategy aligned with brand goals.
• Maximize visibility and profitability across digital channels.
• Manage dashboards and KPIs to track conversion and sales metrics.

Skills

Strategic Leadership

Project Management

SEO

Analytics

Communication

Education

Bachelor’s in Business, Marketing, or related field

MBA

Tools

SAP Hybris

Excel

Analytics Tools

Job description

Job Title: Senior Director, eCommerce

Reports To: Vice President, Brand Strategy

Overview

The Senior Director of eCommerce will lead Excelligence’s enterprise-wide digital commerce strategy and execution across brands including Really Good Stuff, Discount School Supply, and Colorations. This role is responsible for optimizing DTC site experience, driving sales performance, and aligning online merchandising with brand and promotional strategy.

Key Responsibilities

eCommerce Strategy

• Define and execute eCommerce strategy aligned with brand, revenue, and omnichannel goals.
• Manage eCommerce P&L and go-to-market planning.
• Champion customer experience and commercial performance across all platforms.
• Maximize visibility and profitability across digital channels.

Site Optimization

• Lead site management across UX, structure, performance, and checkout flow.
• Drive continuous enhancements in collaboration with IT, merchandising, and analytics.
• Implement personalization and A/B testing strategies.

Digital Merchandising & Promotions

• Develop digital merchandising tactics to increase AOV and LTV.
• Plan and execute seasonal and evergreen promotional campaigns.
• Apply customer segmentation to deliver tailored online merchandising.

Cross-Functional Leadership

• Partner with Brand, Digital Marketing, Creative, and Analytics teams.
• Lead major eCommerce initiatives including site features, catalog integration, personalization, and remarketing tools.

Analytics & Performance

• Manage dashboards and KPIs to track conversion, promotion, and sales metrics.
• Conduct analysis on churn, basket trends, pricing, and promo performance to guide strategy.

Qualifications

• Bachelor’s in Business, Marketing, or related field; MBA preferred.
• 8–10+ years in eCommerce roles within DTC and multi-brand retail environments.
• Expertise in eCommerce platforms, merchandising, and performance marketing.
• Experience with Amazon, In-Network, Drop Ship, and SAP Hybris preferred.
• Proficient in analytics tools, Excel, and data visualization.

Skills & Competencies

• Strategic and hands-on leader with strong project management skills.
• Deep understanding of SEO, SEM, CRO, and CRM strategies.
• Effective communicator and influencer across all organizational levels.

Preferred Attributes

• Background in educational products and customer segments from Early Learning to K-12.
• Passion for innovation and digital optimization.
• Entrepreneurial mindset with focus on testing, learning, and scaling.

Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.