Director of Earned & Owned Growth (Remote)

Wpromote; Dallas (TX); On-site; USD 118,000 - 140,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Parental leave

401(k) matching

Medical coverage

Dental coverage

Vision coverage

Life insurance

Pet insurance

Job summary

Wpromote seeks a Director of Earned & Owned Strategy to drive enterprise organic growth across a portfolio of brands, with emphasis on local strategy and multi-location reach. This role oversees SEO, Content Marketing, and broader strategic initiatives designed to strengthen discovery in AI-driven search environments.

You will translate complex objectives into actionable roadmaps, partner with analytics and channel teams, and own campaign ideation, launch, and measurement.

Qualifications

• Minimum of 5 years leading Earned & Owned Media programs across SEO, Local SEO, or related digital channels in an agency client-facing role (preferred) and/or brand-side organization
• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
• Working experience with Web Analytics and SEMRush or similar SEO platforms
• Proven success managing large-scale, enterprise search and content transformation initiatives
• Deep understanding of AI Search evolution and organic discoverability trends
• Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
• Strong cross-functional collaboration skills with the ability to unify teams across channels
• Exceptional presentation and executive communication skills; confident advising senior client leadership

Responsibilities

• Serve as executive strategic lead on key accounts
• Develop integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search and Lifecycle Marketing
• Translate complex business objectives into actionable roadmaps that drive measurable performance outcomes
• Oversee AI Search readiness and optimize content and technical foundations
• Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Collaborate with client and internal channel and analytics teams to enhance workflows and reporting automation
• Lead cross-functional planning across key content activations
• Provide executive-level oversight of campaign ideation, launch and measurement
• Identify and capture new organic growth opportunities across search and local search ecosystems
• Support business development with executive-level presentations and thought leadership

Skills

Executive leadership

Strategic planning

SEO strategy

AI search awareness

Cross-functional collaboration

Executive communication

Time management

Presentation skills

Tools

Web Analytics

SEMRush

Job description

Wpromote seeks a Director of Earned & Owned Strategy to drive enterprise organic growth across a portfolio of brands, with emphasis on local strategy and multi-location reach. This role oversees SEO, Content Marketing, and broader strategic initiatives designed to strengthen discovery in AI-driven search environments.

You will translate complex objectives into actionable roadmaps, partner with analytics and channel teams, and own campaign ideation, launch, and measurement.