Director of AI-Driven Earned & Owned Growth

Prime Visibility (Wpromote); Dallas (TX); On-site; USD 150,000 - 190,000; Full time

Job summary

Prime Visibility (Wpromote) is seeking a Director of Earned & Owned Strategy to lead enterprise-level growth across SEO, Local SEO, and Content Marketing. The role oversees AI Search initiatives and drives measurable outcomes for multi-location brands, reporting to the Senior Director.

You will collaborate with cross-functional teams to deliver strategic roadmaps and executive-level guidance. Ideal candidates bring 5+ years of earned and owned media leadership, strong analytics, and exceptional

Qualifications

• 5+ years leading Earned & Owned media across SEO/Content/Local SEO in agency or brand side.
• Experience managing integrated digital marketing campaigns leveraging cross-channel insights.
• Proven track record with Web Analytics and SEMrush or similar SEO platforms.
• Successful delivery of enterprise search and content transformation initiatives.
• Deep understanding of AI Search evolution and organic discoverability trends.
• Excellent time and project management with strong executive communication.

Responsibilities

• Lead executive strategic direction on enterprise client strategy and growth.
• Develop integrated earned strategy plans spanning SEO, Local SEO, Content Marketing, AI Search and Lifecycle Marketing.
• Translate business objectives into actionable roadmaps with measurable outcomes.
• Oversee AI Search readiness and optimize content/technical foundations.
• Collaborate with client and internal teams to improve workflows and reporting automation.
• Provide cross-functional planning for content activations and campaigns.
• Present outcomes to senior client leadership and guide expansion opportunities.

Skills

Earned & Owned

SEO

Local SEO

Content Marketing

AI Search

Strategic Planning

Executive Communication

Cross-functional Collaboration

Project Management

Client-facing

Tools

SEMrush

Web Analytics

Job description

Prime Visibility (Wpromote) is seeking a Director of Earned & Owned Strategy to lead enterprise-level growth across SEO, Local SEO, and Content Marketing. The role oversees AI Search initiatives and drives measurable outcomes for multi-location brands, reporting to the Senior Director.

You will collaborate with cross-functional teams to deliver strategic roadmaps and executive-level guidance. Ideal candidates bring 5+ years of earned and owned media leadership, strong analytics, and exceptional