Director, Earned and Owned Strategy

Remote; San Francisco (CA); A distancia; USD 118.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-first culture

Unlimited PTO

Extended Winter holiday break

Flexible schedules

Work from anywhere

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Descripción de la vacante

Remote is seeking a Director of Earned & Owned Strategy to lead enterprise-level organic growth across a portfolio of brands with emphasis on local strategy for multi-location businesses. The role reports to the Senior Director and oversees SEO, Content Marketing, and AI-driven initiatives to strengthen visibility and drive measurable growth.

The candidate should have 5+ years in Earned & Owned media, strong analytics, and executive-level communication skills to span client leadership and

Formación

• 5+ years leading Earned & Owned Media programs across SEO, Content, Local SEO, or related digital channels in agency or brand-side roles
• Experience managing integrated digital campaigns using cross-channel insights
• Proven ability with Web Analytics and SEMrush or similar SEO platforms
• Experience managing large-scale enterprise search and content transformation initiatives
• Deep understanding of AI Search evolution and organic discoverability trends
• Excellent time and project management with rapid prioritization
• Strong cross-functional collaboration to unify teams across channels
• Exceptional presentation and executive communication skills for senior client leadership

Responsabilidades

• Leading Enterprise Client Strategy & Growth: act as executive strategic lead on key accounts and drive client success
• Driving AI-Era Search Leadership: oversee AI Search readiness and optimize content for emerging search experiences
• Collaborating Across Teams: partner with client and internal teams to improve workflows and reporting automation
• Accelerating Growth: identify organic growth opportunities across search and local search ecosystems, support business development with executive-level material

Conocimientos

Earned & Owned Leadership

Cross-Channel Collaboration

Executive Communication

Strategic Planning

Herramientas

SEMrush

Web Analytics

Descripción del empleo

The Role

We are looking for a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. Reporting to the Senior Director, Earned & Owned Strategy, this individual contributor role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.

What we offer

• Remote-first culture

• Unlimited PTO

• Extended Holiday break (Winter)

• Flexible schedules

• Work from anywhere options*

• 100% paid parental leave

• 401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance

• Sponsored life insurance

• Short Term Disability insurance and additional voluntary insurance

• Annual Class Pass credits and more!

Compensation

The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

You Will Be

• Leading Enterprise Client Strategy & Growth

  • Acting as the executive strategic lead on key accounts, accountable for client success

  • Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, while providing strategic direction to channel managers

  • Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes

• Driving AI-Era Search Leadership

  • Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences

  • Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels

• Collaborating Across Teams

  • Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation

  • Leading cross-functional planning across key content activations

  • Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution

• Accelerating Growth

  • Identifying and capturing new organic growth opportunities across search and local search ecosystems

  • Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

You Must Have

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization

• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration

• Working experience with Web Analytics and SEMRush or similar SEO platforms

• Proven success managing large-scale, enterprise search and content transformation initiatives

• Deep understanding of AI Search evolution and organic discoverability trends

• Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly

• Strong cross-functional collaboration skills with the ability to unify teams across channels

• Exceptional presentation and executive communication skills; confident advising senior client leadership