Director, Earned and Owned Strategy (Fully Remote)

Wpromote; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first

Unlimited PTO

Parental leave

401(k) match

Insurance coverage

Job summary

Wpromote in the United States is seeking an individual contributor to lead integrated earned and owned programs across SEO, content marketing, and AI-driven search for a portfolio of multi-location brands.

You will act as executive strategic lead on key accounts, develop plans that blend SEO, Local SEO, and AI search, and partner with cross-functional teams to improve workflows and reporting automation.

Qualifications

• Minimum 5 years leading earned and owned media programs.
• Deep understanding of AI search evolution and organic discoverability trends.
• Proven success managing large-scale enterprise search and content transformations.
• Remote-first culture with flexible schedules and work-from-anywhere options.

Responsibilities

• Act as executive strategic lead on key accounts and drive client success.
• Develop integrated earned strategy plans combining SEO, Local SEO, Content, and AI Search.
• Collaborate with cross-functional teams to enhance workflows and reporting automation.

Skills

Earned media

Owned media

AI-driven search

Executive leadership

Job description

• This individual contributor role leads integrated earned and owned programs spanning SEO, content marketing, and AI-driven search.
• You will oversee enterprise-level organic growth initiatives for a portfolio of multi-location brands.

Key Responsibilities:

• Act as executive strategic lead on key accounts and drive client success.
• Develop integrated earned strategy plans combining SEO, Local SEO, Content, and AI Search.
• Collaborate with cross-functional teams to enhance workflows and reporting automation.

Qualifications:

• Minimum 5 years experience leading earned and owned media programs.
• Deep understanding of AI search evolution and organic discoverability trends.
• Proven success managing large-scale enterprise search and content transformations.
• Remote-first culture with flexible schedules and work-from-anywhere options.
• Unlimited PTO and extended winter holiday break.
• 100% paid parental leave, 401(k) matching, and comprehensive insurance coverage.

Wpromote

Wpromote is a digital marketing agency that helps brands grow through earned media, SEO, and content strategy. With a remote-first culture and office hubs in Los Angeles and New York, the company emphasizes diversity, inclusion, and employee well-being.