Director of E-Commerce Growth & D2C Strategy

ROYAL APPLIANCE MFG CO; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Tuition assistance

401(k)

Medical/dental/vision coverage

Vacation and holidays

Job summary

TTI Floor Care in Anderson, SC seeks a Director of E-Commerce to drive rapid expansion across D2C and marketplace channels. You will own performance on Shopify and marketplaces, turning data into action plans, and partnering with marketing, sales, product, and finance to improve traffic, conversion, and digital revenue.

Responsibilities include SEO/site optimization, testing roadmaps, and cross-functional collaboration to align with business goals. A competitive benefits package is offered.

Qualifications

• 5+ years in e-commerce, D2C, or digital commerce performance roles.
• Direct experience managing or optimizing Shopify or similar D2C platforms.
• Experience with e-commerce marketplaces and social commerce platforms, including TikTok Shop preferred.
• Working knowledge of GA4, SEO, SEM, and PPC performance marketing.
• Experience turning analytics into actionable growth strategies.
• Strong proficiency in Excel and PowerPoint; dashboard/visualization tools preferred.
• BS/BA degree preferred (Marketing, Analytics, Business, or related field).

Responsibilities

• Own and optimize D2C e-commerce performance (Shopify) including conversion, AOV, traffic quality, and on-site merchandising.
• Lead strategy and execution across e-commerce marketplaces driving listings, content, discoverability, and conversion.
• Develop and execute growth strategies across social commerce including TikTok Shop.
• Analyze e-commerce and digital performance data with GA4 and platform analytics to deliver insights.
• Identify trends and growth opportunities and translate findings into action plans.
• Support on SEM, SEO, and PPC to improve traffic and conversions.
• Lead SEO and on-site optimization across content, product pages, and technical elements.
• Develop testing roadmaps for landing pages, PDPs, offers, and user journeys.
• Collaborate with brand, media, content, product, and finance to align initiatives with goals.
• Help build e-commerce measurement frameworks and dashboards linking metrics to revenue.
• Build and maintain a prioritized e-commerce growth roadmap.
• Perform other related duties as assigned.

Skills

E-commerce strategy

Shopify experience

GA4 analytics

SEO/SEM/PPC

Data-driven decision making

Cross-functional collaboration

Excel & PowerPoint

Education

BS/BA degree preferred

Tools

Shopify

GA4

Excel

PowerPoint

SEO tools

PPC platforms

Job description

TTI Floor Care in Anderson, SC seeks a Director of E-Commerce to drive rapid expansion across D2C and marketplace channels. You will own performance on Shopify and marketplaces, turning data into action plans, and partnering with marketing, sales, product, and finance to improve traffic, conversion, and digital revenue.

Responsibilities include SEO/site optimization, testing roadmaps, and cross-functional collaboration to align with business goals. A competitive benefits package is offered.