Director of E-Commerce

ROYAL APPLIANCE MFG CO; United States; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Tuition assistance

401(k)

Medical/dental/vision coverage

Vacation and holidays

Job summary

TTI Floor Care in Anderson, SC seeks a Director of E-Commerce to drive rapid expansion across D2C and marketplace channels. You will own performance on Shopify and marketplaces, turning data into action plans, and partnering with marketing, sales, product, and finance to improve traffic, conversion, and digital revenue.

Responsibilities include SEO/site optimization, testing roadmaps, and cross-functional collaboration to align with business goals. A competitive benefits package is offered.

Qualifications

• 5+ years in e-commerce, D2C, or digital commerce performance roles.
• Direct experience managing or optimizing Shopify or similar D2C platforms.
• Experience with e-commerce marketplaces and social commerce platforms, including TikTok Shop preferred.
• Working knowledge of GA4, SEO, SEM, and PPC performance marketing.
• Experience turning analytics into actionable growth strategies.
• Strong proficiency in Excel and PowerPoint; dashboard/visualization tools preferred.
• BS/BA degree preferred (Marketing, Analytics, Business, or related field).

Responsibilities

• Own and optimize D2C e-commerce performance (Shopify) including conversion, AOV, traffic quality, and on-site merchandising.
• Lead strategy and execution across e-commerce marketplaces driving listings, content, discoverability, and conversion.
• Develop and execute growth strategies across social commerce including TikTok Shop.
• Analyze e-commerce and digital performance data with GA4 and platform analytics to deliver insights.
• Identify trends and growth opportunities and translate findings into action plans.
• Support on SEM, SEO, and PPC to improve traffic and conversions.
• Lead SEO and on-site optimization across content, product pages, and technical elements.
• Develop testing roadmaps for landing pages, PDPs, offers, and user journeys.
• Collaborate with brand, media, content, product, and finance to align initiatives with goals.
• Help build e-commerce measurement frameworks and dashboards linking metrics to revenue.
• Build and maintain a prioritized e-commerce growth roadmap.
• Perform other related duties as assigned.

Skills

E-commerce strategy

Shopify experience

GA4 analytics

SEO/SEM/PPC

Data-driven decision making

Cross-functional collaboration

Excel & PowerPoint

Education

BS/BA degree preferred

Tools

Shopify

GA4

Excel

PowerPoint

SEO tools

PPC platforms

Job description

TTI Floor Care in Anderson, SC is looking for a Director of E-Commerce.

The Director, E-Commerce will be responsible for driving rapid expansion across the company’s direct-to-consumer website and marketplace e-commerce businesses, including emerging social commerce platforms. The role owns performance across D2C and marketplace channels and translates data into actionable insights, optimization plans, and growth strategies. This position partners closely with marketing, sales, product and finance teams to improve traffic, conversion, marketplace performance, and digital revenue outcomes.

We offer competitive wages and a comprehensive benefits package including tuition assistance, 401(k), medical/dental/vision coverage, vacation, and holidays.

Responsibilities

• D2C Performance Ownership: Own and optimize performance of the D2C e-commerce platform (Shopify), including conversion, average order value, traffic quality, and on-site merchandising.
• Marketplace Growth: Lead strategy and execution across e-commerce marketplaces, including TikTok Shop and other marketplace platforms, driving listing optimization, content quality, discoverability, and conversion.
• Social Commerce Expansion: Develop and execute growth strategies across TikTok marketplace and social commerce models, including testing, optimization, and scaling of winning approaches.
• Analytics & Reporting: Analyze e-commerce, marketplace, and digital performance data using GA4, platform analytics, and reporting tools to deliver clear and actionable insights.
• Insight Generation: Identify trends, performance drivers, and growth opportunities across channels and translate findings into execution plans.
• Performance Marketing Support: Partner on SEM, SEO, and PPC strategies to improve traffic acquisition efficiency and conversion outcomes.
• SEO & Site Optimization: Lead SEO and on-site optimization efforts across content structure, product pages, and technical elements to improve discoverability and conversion.
• Testing & Optimization: Develop and manage testing roadmaps across landing pages, product detail pages, offers, and user journeys to improve funnel performance.
• Cross-Functional Collaboration: Partner with brand, media, content, product, and finance teams to align e-commerce initiatives with business goals and campaign plans.
• Measurement Frameworks: Help develop and refine e-commerce measurement frameworks and dashboards that connect channel metrics to revenue and profitability outcomes.
• Roadmap Development: Build and maintain a prioritized e-commerce growth roadmap, identifying capability gaps, tools, and process improvements.
• Perform other related duties as assigned.

Critical Success Factors

• Interpersonal Skills – ability to quickly establish rapport and credibility with cross-functional stakeholders and external partners.
• Communication Skills – ability to clearly present performance results, insights, strategies, and recommendations to technical and non-technical audiences.
• Technical Skills – demonstrates expertise in e-commerce platforms, marketplace tools, web analytics, SEO/SEM/PPC, and digital performance measurement.
• Business Knowledge – strong understanding of D2C business models, marketplace economics, and digital revenue drivers.
• Analytical Skills – ability to translate complex performance data into actionable insights and prioritized growth actions.
• Execution Mindset – ability to operate hands‑on, prioritize effectively, and drive measurable outcomes in a fast-growth environment.

Education and Experience

• 5+ years of experience in e-commerce, D2C, or digital commerce performance roles.
• Direct experience managing or optimizing Shopify or similar D2C platforms.
• Experience with e-commerce marketplaces and social commerce platforms, including TikTok Shop preferred.
• Working knowledge of GA4, SEO, SEM, and PPC performance marketing.
• Experience turning analytics and performance data into actionable growth strategies.
• Strong proficiency in Excel and PowerPoint; dashboard and visualization tools preferred.
• Experience with A/B testing and conversion optimization preferred.
• BS/BA degree preferred (Marketing, Analytics, Business, or related field).

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 30 pounds at times.