Director of E-Commerce & Conversion Copy

Orca Brands; El Segundo (CA); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Orca Brands is seeking a Director of E-Commerce to own the full funnel performance for its fast-growing beauty and wellness brands. You will shape acquisition, conversion, retention, and revenue strategies, partnering with Head of Growth and marketing to drive profitable growth.

You should be data-driven and conversion-obsessed, capable of writing high-impact copy, building scalable funnels, and leading a cross-functional team across testing, pages, and checkout optimization.

Qualifications

• 3-5+ years in Head or Director of E-commerce, CRO, or growth roles.
• Expert-level copywriting ability with conversion focus.
• Proven track record improving CVR, AOV, and LTV via testing.
• Deep knowledge of Shopify, landing pages, and email/SMS platforms.
• Strong analytics with GA4 and attribution tools.

Responsibilities

• Architect full funnel experiences from acquisition to retention.
• Build evergreen funnels to increase conversion, AOV, and LTV.
• Write or edit high-intent copy for funnels and pages.
• Collaborate with paid media on funnel strategy and constraints.
• Own CRO program across brands and landing pages.
• Lead ongoing A/B and multivariate testing roadmap.
• Identify bottlenecks using analytics and heatmaps.
• Develop high-converting product pages and checkout flows.
• Lead cross-functional teams including designers and developers.

Skills

Copywriting

Funnel optimization

GA4 analytics

Shopify

A/B testing

Cross-functional leadership

Retention marketing

Education

4+ years in E-commerce leadership

Tools

Shopify

Google Analytics 4

A/B testing tools

Job description

Orca Brands is seeking a Director of E-Commerce to own the full funnel performance for its fast-growing beauty and wellness brands. You will shape acquisition, conversion, retention, and revenue strategies, partnering with Head of Growth and marketing to drive profitable growth.

You should be data-driven and conversion-obsessed, capable of writing high-impact copy, building scalable funnels, and leading a cross-functional team across testing, pages, and checkout optimization.