Director of Ecommerce, North America

Jellycat Toy Co. Ltd.; United States; Remote; USD 125,000 - 145,000; Full time

Job summary

Jellycat Toy Co. Ltd. is seeking a Remote Director of eCommerce for North America to enhance digital commerce strategies. The role involves leading a high-performing team to optimize the user experience, manage platform performance, and drive revenue growth in alignment with global goals. Applicants should have extensive DTC experience, particularly within luxury or lifestyle sectors.

Benefits

Discretionary Bonus

Medical, Dental, Vision Benefits

Safe Harbor Employer Contributions

Paid Time Off (PTO)

Employee Assistance Program

Regular Social & Team Events

Qualifications

• 8+ years of DTC eCommerce experience; minimum 3 years in a director-level role.
• Hands-on experience with Shopify Plus or similar platforms required.
• Demonstrated success in managing eCommerce operations for luxury brands.

Responsibilities

• Leading revenue, traffic, and conversion performance for the North American website.
• Managing operational relationships with third-party logistics (3PL) to enhance delivery.
• Analyzing and reporting on KPIs to inform strategy and optimize performance.

Skills

Analytical skills

Project management

Technical acumen

Conversion optimization

Tools

Shopify Plus

Job description

This is a REMOTE position, however we're hiring this person on the East Coast of the United States / Eastern Time Zone.

Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go!

As we continue to grow throughout North America, we continue to develop and improve the presence and awareness of our brand.

We are seeking an experienced and strategic Director of eCommerce, North America to lead our digital commerce efforts across the region. This role is responsible for developing and executing the North American DTC strategy, optimizing user experience, managing platform performance, and collaborating closely with global and regional teams. The ideal candidate is a technically fluent eCommerce leader with experience scaling digital operations in a global environment.

You'll be:

Strategic Leadership

• Owning and executing the North American eCommerce growth strategy aligned with global goals.
• Leading revenue, traffic, and conversion performance for the North American website.
• Building and managing the eCommerce roadmap for the North American region, working closely with global counterparts to coordinate product launches, website optimization projects, and site merchandising improvements.

Team Management

• Leading and growing a high-performing regional eCommerce team, including front-end developers and a UX designer, DTC customers, and eCommerce merchandisers.
• Partnering closely with internal stakeholders including other regional eCommerce teams, Digital Marketing, Creative, and IT.

Technical Oversight

• Overseeing and optimizing performance of the DTC website, ensuring a seamless user experience.
• Providing technical direction and prioritization for site enhancements, personalization, and mobile optimization.
• Managing front end development team & UX designer to complete site enhancements.

Operations & Fulfillment

• Managing and enhancing operational relationships with third-party logistics (3PL) and fulfillment partners to ensure timely, cost-effective, and scalable delivery experiences.
• Collaborating with Operations & Logistics teams to ensure timely and cost efficient delivery of DTC packages.

Cross-Functional Collaboration

• Working within a global organization to align on best practices, priorities, and shared technologies.
• Contributing to global digital initiatives and represent North America in cross-functional and cross-regional forums.

Data & Performance Management

• Analyzing and report on KPIs (traffic, conversion, AOV, retention) to inform strategy and optimize business performance.
• Leveraging analytics tools and customer insights to drive UX/UI improvements and conversion optimization.

You'll have:

• 8+ years of DTC eCommerce experience; minimum 3 years in a director-level role.
• Experience managing a team of direct reports for various eCommerce functions.
• Proven experience managing eCommerce operations, ideally for a luxury or lifestyle brand.
• Strong technical acumen with ability to lead front-end development and work with global IT teams.
• Hands-on experience with Shopify Plus or similar platforms required.
• Familiarity with fulfillment operations and managing 3PL relationships.
• Demonstrated success working in a global, matrixed organization with cross-functional stakeholders.
• Experience with UX best practices, conversion optimization, and A/B testing.
• Strong analytical, communication, and project management skills.
• Experience working with a headless architecture is a huge bonus!
• Prior experience with a luxury or lifestyle brand preferred.

Our Perks & Benefits:

• Discretionary Bonus - All employees are eligible for a discretionary annual bonus based on the success of the company.
• Medical, Dental, Vision and other Benefits - Jellycat offers medical coverage through Blue Cross Blue Shield of MN (along with a generous employer Health Savings Account contribution), dental coverage through Delta Dental of MN as well as vision coverage through DeltaVision. Jellycat also offers company paid Short Term Disability, Long Term Disability, Basic Life Insurance, and the opportunity to elect additional voluntary life insurance.
• Safe Harbor Employer Contributions - Upon eligibility, Jellycat contributes 3% to the 401k investment account independent of the employees' elections for individual contributions.
• Paid Time Off (PTO) - Jellycat offers up to 30 days of combined vacation and sick time at the start of each calendar year.
• Employee Assistance Program - Committed to the health and wellbeing of all our employees, we offer a comprehensive and confidential support program.
• Regular Social & Team Events - We have a very imaginative and active social committee who meet regularly to put on events that help us mark special occasions and celebrate our successes as a team.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer

Compensation Range:

• $125k - $145k