Director of Digital Strategy & AI-Driven Growth

Keurig Dr Pepper; Frisco (TX); On-site; USD 156,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Paid Time Off

Job summary

Keurig Dr Pepper seeks a Director of Digital Strategy to lead our owned digital experiences and Dyla Brands’ Shopify operations. You will align brand priorities with consumer needs, technology, and data to boost content quality, SEO, AEO, experimentation, and analytics—driving engagement, conversion, and revenue.

Collaborate across functions to create a scalable digital operating model, improve performance, and advance AI-enabled discovery and agentic commerce.

Qualifications

• 8+ years of progressive experience across digital strategy, eCommerce, digital product, website operations, SEO, conversion optimization, or digital analytics.
• Bachelor’s degree in Marketing, Business, Technology, or related field, or equivalent practical experience.
• Knowledge of SEO fundamentals, including technical SEO, content strategy, information architecture, structured data, crawlability, and performance measurement; working knowledge of AEO and AI-enabled discovery.
• Experience designing and governing A/B or multivariate testing programs and applying test results to product, content, and journey decisions.
• Demonstrated ownership of a digital roadmap and measurable outcomes across a consumer website, direct-to-consumer business, or other revenue-generating digital platform.
• Ability to lead agencies and vendors, manage budgets with accountability for quality, deadlines, and business impact.
• Strong people leadership, collaboration, and cross functional change management.
• Demonstrated ability to automate and simplify operations, using technology, workflows, and scalable processes to improve speed, accuracy, and efficiency.

Responsibilities

• Set the digital strategy and roadmap for KDP brand websites, translating business priorities into sequenced initiatives, KPIs, and milestones that enable operational scale.
• Lead enterprise SEO and AEO strategy across owned digital properties and the Digital Shelf, establishing technical, schema, and measurement priorities.
• Develop brand website content strategy to strengthen agentic visibility, translating consumer insights, search behavior, and platform data into relevant, authoritative content.
• Lead Dyla’s Shopify strategy and eCommerce performance, establishing core KPIs and working with agency and vendor partners to drive business results.
• Lead Shopify eComm operations, including merchandising, site experience, marketing activation, conversion optimization, site health, and day-to-day operating discipline.
• Build a disciplined experimentation and optimization program using A/B and multivariate testing, documenting hypotheses, defined success measures, and post-test decisions.
• Create digital analytics and insights model with analytics partner and teams, including KPI definitions, dashboards, and recurring performance reviews.
• Communicate performance and recommendations to senior leaders through concise, executive-ready reporting that connects digital activity to consumer behavior, brand outcomes, revenue, risk, and investment choices.
• Build, lead, and develop a high-performing digital strategy team.
• Set clear objectives, accountability, and support individual growth and career development.
• Foster a culture of collaboration, experimentation, and continuous improvement.

Skills

Digital strategy

Ecommerce

Digital product

Website operations

SEO

Conversion optimization

Digital analytics

Education

Bachelor’s degree in Marketing

Job description

Keurig Dr Pepper seeks a Director of Digital Strategy to lead our owned digital experiences and Dyla Brands’ Shopify operations. You will align brand priorities with consumer needs, technology, and data to boost content quality, SEO, AEO, experimentation, and analytics—driving engagement, conversion, and revenue.

Collaborate across functions to create a scalable digital operating model, improve performance, and advance AI-enabled discovery and agentic commerce.