Director, Digital Shelf Strategy & AI Discovery

Keurig Dr Pepper; Frisco (TX); On-site; USD 156,000 - 200,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Disability

Paid Time Off

401k match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper is seeking a Director of Digital Shelf to lead a enterprise strategy that makes brands easy to discover, compelling to shop, and compliant across retailers. You will drive content quality, search visibility, and conversion, partnering with Brand, Sales, Data, and Tech to build scalable capabilities and AI-enabled discovery.

You will define standards, operating models, and performance metrics, while mentoring a high-performing team and ensuring alignment with regulatory and

Qualifications

• 8+ years of experience in digital shelf operations, eComm, content optimization, SEO with measurable impact.
• Bachelor’s degree in Marketing, Business, Technology, or related field, or equivalent practical experience.
• Experience leading digital shelf or eCommerce capabilities at scale with improvements in discoverability, content quality, or conversion.
• Proven ability to translate data and performance insights into priorities and measurable outcomes.
• Expertise in digital shelf fundamentals: retailer search/SEO, PDP content, ratings & reviews, content syndication.

Responsibilities

• Define and lead KDP’s digital shelf strategy across brands, categories, retailers, and marketplaces.
• Increase product discoverability and Search Share of Voice by optimizing content for priority keywords and retailer search algorithms.
• Shape PDP and content architecture to maximize discoverability and conversion, optimize content hierarchy and enhanced content.
• Set standards for digital shelf excellence across content quality, discoverability, availability, and ratings.
• Build scalable processes, playbooks, and automation to drive consistency and speed.
• Lead and develop a high-performing digital shelf team and collaborate across functions.

Skills

Digital shelf ops

eCommerce

Content optimization

SEO

Leadership

Education

Bachelor’s degree in Marketing/Business/Technology or related field

Tools

Salsify

DAM

Job description

Keurig Dr Pepper is seeking a Director of Digital Shelf to lead a enterprise strategy that makes brands easy to discover, compelling to shop, and compliant across retailers. You will drive content quality, search visibility, and conversion, partnering with Brand, Sales, Data, and Tech to build scalable capabilities and AI-enabled discovery.

You will define standards, operating models, and performance metrics, while mentoring a high-performing team and ensuring alignment with regulatory and