Director, Data Intelligence - Digital Strategy

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 156,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Paid Time Off and parental leave

Annual bonus

Job summary

Keurig Dr Pepper Inc. is seeking a Director of Digital Strategy to lead owned digital experiences and DTC growth, including Shopify operations for Dyla Brands.

You will align brand priorities with consumer needs, technology, and data to optimize content, SEO and AI-enabled discovery, experimentation, and analytics. Collaboration across functions will drive a prioritized digital roadmap and measurable improvements.

Qualifications

• 8+ years of progressive experience across digital strategy, eCommerce, digital product, website operations, SEO, conversion optimization, or digital analytics.
• Bachelor’s degree in Marketing, Business, Technology, or related field, or equivalent practical experience.
• Strong knowledge of technical SEO, content strategy, information architecture, structured data, crawlability, and performance measurement.
• Experience designing and governing A/B or multivariate testing programs and applying results to decisions.
• Proven ownership of a digital roadmap with measurable outcomes across consumer websites or DTC platforms.
• Ability to lead agencies/vendors and manage budgets with accountability for quality and impact.

Responsibilities

• Set the digital strategy and roadmap for brand websites and Dyla Brands, translating priorities into KPIs and milestones.
• Lead enterprise SEO and AEO strategy across owned properties and Digital Shelf with cross-functional partners.
• Develop content strategy to improve AI-enabled discovery and ensure accurate brand representation.
• Lead Shopify strategy and eCommerce performance for Dyla, establishing core KPIs and partnerships.
• Oversee Shopify eCommerce operations, merchandising, site experience, and optimization efforts.
• Build an experimentation program using A/B and multivariate testing with clear hypotheses and decisions.
• Create analytics models and dashboards, with recurring performance reviews and executive reporting.
• Communicate performance and recommendations to senior leaders with concise, executive-ready reports.
• Build, lead, and develop a high-performing digital strategy team.

Skills

Digital strategy

eCommerce

SEO

AEO

Digital analytics

Leadership

Education

Bachelor's degree in Marketing, Business, Technology, or related field

Tools

SEO tools

Analytics platforms

A/B testing tools

AI-enabled discovery tools

Job description

Job Overview

The Director, Digital Strategy will lead KDP’s owned digital experiences and direct-to-consumer growth, including Shopify operations for Dyla Brands. The role will connect brand priorities, consumer needs, technology, and data to advance website content, SEO and AEO, experimentation, optimization, and digital analytics, improving discoverability, engagement, conversion, and commercial performance.

The Director will collaborate with cross functional partners to establish a scalable digital operating model, improve commercial performance, and advance KDP’s AI enabled discovery, answer engines, and agentic commerce. Success in the first 6 to 12 months will be demonstrated through a prioritized digital roadmap, aligned performance metrics, an active testing program, and measurable improvement across priority digital experiences.

Key Responsibilities

• Set the digital strategy and roadmap for KDP brand websites, translating business priorities into sequenced initiatives, KPIs, and milestones that enable operational scale.
• Lead enterprise SEO and AEO strategy across owned digital properties and the Digital Shelf, establishing technical, schema, and measurement priorities. Partner with Brand, Digital Shelf, Media, Technology, and agency teams to strengthen visibility across traditional and AI enabled search.
• Develop brand website content strategy to strengthen agentic visibility, translating consumer insights, search behavior, and platform data into relevant, authoritative, and structured content that enables KDP brands to be discovered and represented accurately across AI-enabled experiences.
• Lead Dyla’s Shopify strategy and eCommerce performance, establishing core KPIs and working with agency and vendor partners to drive business results.
• Lead Shopify eComm operations, including merchandising, site experience, marketing activation, conversion optimization, site health, and day-to-day operating discipline.
• Build a disciplined experimentation and optimization program using A/B and multivariate testing, documenting hypotheses, defined success measures, and post-test decisions and knowledge sharing to improve engagement, conversion, and commercial value.
• Create digital analytics and insights model with analytics partner and teams, including KPI definitions, dashboards, and recurring performance reviews.
• Communicate performance and recommendations to senior leaders through concise, executive-ready reporting that connects digital activity to consumer behavior, brand outcomes, revenue, risk, and investment choices.
• Build, lead, and develop a high-performing digital strategy team.
• Set clear objectives, accountability, and support individual growth and career development.
• Foster a culture of collaboration, experimentation, and continuous improvement.

Total Rewards

• Salary Range: $155,500 - $200,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

Qualifications

• 8+ years of progressive experience across digital strategy, eCommerce, digital product, website operations, SEO, conversion optimization, or digital analytics, including experience leading complex cross-functional work.
• Bachelor’s degree in Marketing, Business, Technology, or related field, or equivalent practical experience.
• Knowledge of SEO fundamentals, including technical SEO, content strategy, information architecture, structured data, crawlability, and performance measurement; working knowledge of AEO and AI-enabled discovery.
• Experience designing and governing A/B or multivariate testing programs and applying test results to product, content, and journey decisions.
• Demonstrated ownership of a digital roadmap and measurable outcomes across a consumer website, direct-to-consumer business, or other revenue-generating digital platform.
• Ability to lead agencies and vendors, manage budgets with accountability for quality, deadlines, and business impact.
• Strong people leadership, collaboration, and cross functional change management.
• Demonstrated ability to automate and simplify operations, using technology, workflows, and scalable processes to improve speed, accuracy, and efficiency.

Preferred Qualifications

• Experience with DTC subscription, repeat-purchase, or retention models.
• Experience in CPG, beverage, food, or other multi-brand environment.
• Working knowledge of digital analytics, SEO, and AEO platforms, including tools used to measure website performance, organic search visibility, consumer search behavior, and brand presence across AI-powered answer engines.
• Experience with keyword strategy, content testing, benchmarking, scorecards, and digital shelf measurement.

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be anemployer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth.

Will you join us?

AI Disclosure

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members.