Director, Digital Shelf & AI Discoverability

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 156,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Tuition Reimbursement

Mileage Reimbursement

Annual bonus

Job summary

Keurig Dr Pepper Inc. is seeking a Director, Digital Shelf to lead our enterprise digital shelf strategy, capabilities, and operating model.

You will connect brand strategy, product content, and eCommerce priorities to improve discoverability, content quality, and commercial performance across retailers and marketplaces. The role requires 8+ years in digital shelf, eCommerce, or related areas, with a track record of scaling programs, optimizing PDP content, and driving measurable outcomes.

Qualifications

• 8+ years of experience in digital shelf operations, eCommerce, content optimization, and SEO with demonstrated commercial impact.
• Bachelor’s degree in Marketing, Business, Technology, or related field, or equivalent practical experience.
• Experience leading digital shelf or eCommerce capabilities at scale with measurable improvements.
• Proven ability to translate data and performance insights into priorities, actions, and measurable outcomes.
• Expertise in digital shelf fundamentals including retailer search/SEO, PDP content, ratings and reviews.
• Ability to automate and simplify operations using technology, workflows, and scalable processes.
• Experience with digital commerce technologies including Salsify or comparable PIM/content syndication platforms, DAM, and retailer item-setup systems.
• Strong understanding of retailer and marketplace ecosystems and their impact on discoverability and conversion.
• Experience leading complex, cross-functional programs.
• Strong people leadership and track record of driving change.

Responsibilities

• Define and lead KDP’s digital shelf strategy, prioritizing brands, categories, retailers, and marketplaces.
• Shape the vision for digital shelf capabilities as a growth enabler of eCommerce and brand building.
• Demonstrate business value by linking capability and content improvements to outcomes.
• Lead cross-functional programs to improve content quality and conversion.

Skills

Digital shelf

eCommerce

Content optimization

SEO

Leadership

Education

Bachelor’s degree or equivalent

Tools

Salsify

PIM

DAM

Retailer item-setup systems

Job description

Keurig Dr Pepper Inc. is seeking a Director, Digital Shelf to lead our enterprise digital shelf strategy, capabilities, and operating model.

You will connect brand strategy, product content, and eCommerce priorities to improve discoverability, content quality, and commercial performance across retailers and marketplaces. The role requires 8+ years in digital shelf, eCommerce, or related areas, with a track record of scaling programs, optimizing PDP content, and driving measurable outcomes.