Director of Digital PR & Brand Authority - Remote

Prime Visibility (Wpromote); United States; Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

Remote work

Unlimited PTO

Holiday break

Flexible schedules

Work from anywhere

Parental leave

401(k) matching

Medical/Dental/Vision/Life insurance

Pet Insurance

Short Term Disability

Class Pass credits

Job summary

Wpromote is seeking a Director of Digital PR to lead and mentor a growing Digital PR team, shaping strategy and campaigns for enterprise clients. You will drive data-led storytelling, build brand authority, and oversee outreach, with a focus on AI-enabled discovery and evolving search trends.

The role emphasizes client relationship building, thought leadership, and collaboration with cross-functional teams to deliver results and growth across top accounts.

Qualifications

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment.
• Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
• 2+ years of people management experience leading and coaching a high-performing team.
• Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out.
• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs.
• Demonstrated ability to lead outreach and placement strategy to improve earned media performance. Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision.
• Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority.
• Strong communication skills, both verbal and written.
• Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio

Responsibilities

• Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews.
• Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients.
• Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals.
• Serving as the agency’s Digital PR subject matter expert in new client kickoff calls, sales calls, and internal training.
• Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior.
• Tracking Digital PR KPIs and monitoring the performance of the team.
• Maintaining and updating internal training programs.
• Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities.
• Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use.
• Shaping how the team’s earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information

Skills

Digital PR

Campaign concepting

Outreach

Data storytelling

Leadership

Communication

Tools

Pitchbox

Profound

Ahrefs

SEMrush

Cision

Job description

Wpromote is seeking a Director of Digital PR to lead and mentor a growing Digital PR team, shaping strategy and campaigns for enterprise clients. You will drive data-led storytelling, build brand authority, and oversee outreach, with a focus on AI-enabled discovery and evolving search trends.

The role emphasizes client relationship building, thought leadership, and collaboration with cross-functional teams to deliver results and growth across top accounts.