Senior Director, Digital PR & Brand Authority

Wpromote; El Segundo (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Wpromote in California is seeking a senior leader to manage a growing Digital PR team for enterprise clients. You will mentor, guide strategy, and ensure campaigns deliver measurable earned media results aligned with client business goals.

You will partner with Creative, Analytics, Content Marketing, and Sales to shape campaigns, develop data-driven studies, and present insights on KPI trends. You will stay ahead of AI-driven discovery and evolving SEO, ensuring best practices are reflected in

Qualifications

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
• Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
• 2+ years of people management experience leading and coaching a high-performing team
• Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
• Demonstrated ability to lead outreach and placement strategy to improve earned media performance
• Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
• Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
• Strong communication skills, both verbal and written
• Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio

Responsibilities

• Lead and mentor a team of Digital PR Managers with ongoing feedback and annual performance reviews.
• Direct Digital PR strategy and campaigns, including concept pitches, data-led studies, expert commentary, and content syndication for enterprise clients.
• Educate clients on Digital PR value and translate KPIs into insights aligned with marketing and business goals.
• Act as Digital PR SME in onboarding, sales calls, and internal training.
• Grow the program and apply best practices for earned media and evolving AI-driven discovery.
• Track KPIs and monitor team performance.
• Maintain and update internal training programs.
• Collaborate with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, priorities, performance, and opportunities.
• Develop campaign concepts, data study frameworks, and outreach best practices.
• Shape how earned placements and expert commentary build brand authority amid AI-enabled discovery trends.

Skills

Digital PR strategy

Team leadership

Campaign concepting

Data-led storytelling

Outreach strategy

Tools

Pitchbox

Google Analytics

Looker Studio

Cision

Ahrefs

Job description

Wpromote in California is seeking a senior leader to manage a growing Digital PR team for enterprise clients. You will mentor, guide strategy, and ensure campaigns deliver measurable earned media results aligned with client business goals.

You will partner with Creative, Analytics, Content Marketing, and Sales to shape campaigns, develop data-driven studies, and present insights on KPI trends. You will stay ahead of AI-driven discovery and evolving SEO, ensuring best practices are reflected in