Head of Digital PR & Brand Authority

Wpromote; United States; Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

Paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet保险

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Director of Digital PR to lead and grow a team focused on earned media for enterprise B2B clients. You will shape strategy, oversee campaign concepting, and deliver data-driven storytelling to build brand authority as search and discovery evolve with AI platforms.

The role offers a remote-friendly environment with office hubs in Los Angeles and New York, a strong emphasis on work-life balance, and a performance-based annual bonus.

Qualifications

• 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment.
• Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of stories around complex products, industries, and decision-makers.
• 2+ years of people management experience leading and coaching a high-performing team.
• Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out.
• Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs.
• Demonstrated ability to lead outreach and placement strategy to improve earned media performance.
• Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision.
• Deep understanding of current and future digital trends, including LLMs and AI platforms changing content discovery.

Responsibilities

• Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews.
• Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for enterprise clients
• Educating clients on the value of Digital PR, setting expectations, and translating KPIs into insights tied to marketing goals.
• Serving as the agency's Digital PR subject matter expert in client kickoff calls, sales calls, and internal training
• Growing the program and ensuring all efforts reflect current best practices for earned media and evolving AI discovery behavior
• Tracking Digital PR KPIs and monitoring team performance
• Maintaining and updating internal training programs
• Collaborating with Creative, Analytics, Content Marketing, and Sales to align on strategy
• Developing campaign concepts, data study frameworks, and outreach best practices for internal/external use
• Shaping how earned placements build brand authority as AI platforms change discovery and trust

Skills

Digital PR

Earned media

Team leadership

Campaign concepting

Data-driven storytelling

B2B campaigns

Tools

Pitchbox

Ahrefs

SEMrush

Cision

Looker Studio

Profound

Job description

Wpromote is seeking a Director of Digital PR to lead and grow a team focused on earned media for enterprise B2B clients. You will shape strategy, oversee campaign concepting, and deliver data-driven storytelling to build brand authority as search and discovery evolve with AI platforms.

The role offers a remote-friendly environment with office hubs in Los Angeles and New York, a strong emphasis on work-life balance, and a performance-based annual bonus.