Director of Earned & Owned Growth (Remote)

Wpromote; United States; Remote; USD 118,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote, United States, seeks a Director of Earned & Owned Strategy to lead enterprise-scale organic growth across SEO, Content Marketing, and related initiatives with a strong focus on local strategy for multi-location brands and AI-enabled search environments.

This individual contributor role reports to the Senior Director and collaborates with client and internal teams to accelerate growth and deliver strategic, measurable outcomes while aligning with flexible, remote-first work arrangements.

Qualifications

• Minimum 5 years leading Earned & Owned Media programs (SEO, Content, Local SEO) in agency or brand context.
• Experience managing integrated digital campaigns across channels with cross-channel insights.
• Working experience with Web Analytics and SEMrush or similar SEO platforms.
• Proven success managing enterprise-scale search and content transformations.
• Deep understanding of AI Search evolution and organic discoverability trends.
• Strong time and project management; prioritization and rapid responsiveness.
• Excellent cross-functional collaboration to unify teams across channels.
• Exceptional presentation and executive communication; advise senior leadership.

Responsibilities

• Acting as the executive strategic lead on key accounts, accountable for client success.
• Developing integrated earned strategy plans across SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience, guiding channel managers.
• Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes.

Skills

Earned & Owned Media

SEO

Content Marketing

AI Search

Analytics

Leadership

Executive Communication

Tools

Web Analytics

SEMrush

Job description

Wpromote, United States, seeks a Director of Earned & Owned Strategy to lead enterprise-scale organic growth across SEO, Content Marketing, and related initiatives with a strong focus on local strategy for multi-location brands and AI-enabled search environments.

This individual contributor role reports to the Senior Director and collaborates with client and internal teams to accelerate growth and deliver strategic, measurable outcomes while aligning with flexible, remote-first work arrangements.