Director of Digital PR - Lead Data-Driven Campaigns (Remote)

Wpromote, LLC; United States; Remote; USD 110,000 - 125,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet 보험

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote seeks a Director of Digital PR to lead strategy for enterprise B2B brands and grow a high-performing team. You will drive data-led storytelling, content outreach, and earned media placements to build client brand authority as search and AI evolve.

This remote-friendly role offers flexible schedules, PTO, parental leave, 401(k) matching, and access to LA/NYC hubs for collaboration. 6+ years in Digital PR required with a strong client-relations track record.

Qualifications

• 6+ years of Digital PR or earned media experience including campaign concepting and outreach.
• Experience leading Digital PR campaigns for B2B clients and building stories around complex products.
• 2+ years of people management leading a high-performing team.
• Advanced knowledge of Pitchbox or comparable platform.
• Experience with enterprise Digital PR campaigns and data-led studies.

Responsibilities

• Manage, lead, and mentor a team of Digital PR Managers with ongoing feedback.
• Direct Digital PR strategy and campaign execution, including concept pitching and data studies.
• Educate clients on Digital PR value and translate KPIs into business insights.
• Serve as the Digital PR subject matter expert in client and internal calls.
• Grow the program and ensure best practices for earned media and AI-driven discovery.
• Track KPIs and monitor team performance; update training programs accordingly.
• Collaborate with Creative, Analytics, Content Marketing, and Sales to align priorities.
• Develop campaign concepts, data study frameworks, and outreach best practices.
• Shape how earned placements build brand authority as AI platforms evolve.

Skills

Digital PR experience

B2B Digital PR

People management

Campaign concepting

Data-led storytelling

Client relationships

SEO/PR tools

Tools

Pitchbox

Profound

Ahrefs

SEMrush

Cision

Job description

Wpromote seeks a Director of Digital PR to lead strategy for enterprise B2B brands and grow a high-performing team. You will drive data-led storytelling, content outreach, and earned media placements to build client brand authority as search and AI evolve.

This remote-friendly role offers flexible schedules, PTO, parental leave, 401(k) matching, and access to LA/NYC hubs for collaboration. 6+ years in Digital PR required with a strong client-relations track record.