Director of Digital Marketing & Growth Strategy

LCS; Des Moines (IA); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Industry leadership

Top Workplace USA

Charity and community involvement

Advancement opportunities

Job summary

LCS is seeking a Director of Digital Marketing to lead the enterprise digital marketing strategy, capabilities, and technology ecosystem. You will own the digital roadmap, oversee websites, paid search, SEO, conversion optimization, and marketing analytics while partnering with Marketing, Sales, Operations, Technology, Data & AI, and community leaders.

You will guide the evolution of digital experiences, establish governance, and lead a team including Marketing Manager and Marketing Technology

Qualifications

• Bachelor's degree or equivalent in a related field.
• 10+ years in digital marketing, marketing technology, digital strategy, or web development with leadership experience.
• Proven ownership of complex enterprise or multi-site digital programs.
• Hands-on knowledge of SEO, Google/Microsoft Ads, landing pages, conversion optimization, and analytics.
• Ability to establish reliable conversion tracking and connect digital activity to outcomes.

Responsibilities

• Lead development and execution of the enterprise digital marketing strategy with roadmaps and insourcing plans.
• Provide hands-on leadership for websites, SEO, ads, landing pages, and marketing automation.
• Shape the customer journey across digital touchpoints to improve discovery, engagement, and conversion.
• Oversee marketing technology ecosystem, data flows, analytics, and platform integrations.
• Partner with leaders to translate brand and campaign strategies into digital experiences and channels.
• Ensure programs support lead generation, occupancy, revenue, and business goals.
• Establish metrics, tracking, and reporting using GA4, GTM, and Search Console.
• Manage agency/vendor relationships and ensure investments deliver business value.
• Evaluate new technologies and AI capabilities to strengthen marketing capabilities.
• Own development and maintenance of enterprise/community websites and related workflows.

Skills

Digital marketing strategy

Marketing technology

Web development

SEO (technical & on-page)

PPC advertising (Google Ads/Microsoft)

Landing pages & conversion

Marketing analytics & GA4

Campaign attribution

Team leadership

Cross-functional collaboration

Education

Bachelor's degree in Computer Science, Information Systems, Digital Marketing, or related field

Tools

Salesforce CRM

Salesforce Marketing Cloud

GA4

Google Tag Manager

Google Search Console

Job description

LCS is seeking a Director of Digital Marketing to lead the enterprise digital marketing strategy, capabilities, and technology ecosystem. You will own the digital roadmap, oversee websites, paid search, SEO, conversion optimization, and marketing analytics while partnering with Marketing, Sales, Operations, Technology, Data & AI, and community leaders.

You will guide the evolution of digital experiences, establish governance, and lead a team including Marketing Manager and Marketing Technology