Director, Digital Growth & Marketing Technology

LCS (Life Care Services); Des Moines (IA); On-site; USD 133,000 - 166,000; Full time

Benefits offered by this job

Medical benefits

401(K) with company match

Paid parental leave

Job summary

LCS (Life Care Services) seeks a Director of Digital Marketing to lead the enterprise digital strategy, capabilities, and technology ecosystem, driving engagement, inquiries, and measurable business results. This hands-on leadership role owns the digital roadmap, websites, paid search, SEO, conversion optimization, marketing tech, and analytics across enterprise and communities.

The role partners with Marketing, Sales, Operations, Technology, Data & AI, and community leaders to evolve

Qualifications

• Bachelor’s degree or equivalent in CS, IS, Digital Marketing, or related field.
• 10+ years in digital marketing, marketing technology, digital strategy, web development, or related discipline with leadership experience.
• Hands-on experience with complex enterprise or multi-site websites and digital programs.
• Direct knowledge of SEO, Google Ads, landing pages, conversion optimization, analytics; agency work alone not enough.
• Ability to establish reliable conversion tracking using GA4, GTM, and Search Console, linking data to outcomes.
• Strong business acumen and leadership, with cross-functional impact.

Responsibilities

• Lead the development and execution of the enterprise digital marketing strategy, prioritizing roadmaps and phased insourcing.
• Provide strategic and hands-on leadership for websites, SEO, AI/search visibility, ads, landing pages, email marketing, and marketing automation.
• Drive the evolution of the digital customer journey with Marketing and Sales teams.
• Oversee the marketing technology ecosystem, including websites, forms, lead routing, analytics, and integrations.
• Translate marketing and campaign strategies into effective digital experiences and channel plans.
• Ensure digital programs support lead generation, occupancy, revenue, and broader business objectives.
• Establish digital performance measures, tracking, reporting, and analytics using GA4/GTM/Search Console.
• Lead relationships with agencies and vendors, ensuring value from investments.
• Evaluate emerging technologies and AI capabilities to strengthen marketing capabilities.
• Own hands-on development and improvement of enterprise and community websites and data flows.
• Set standards, governance, and best practices for scalable digital marketing across the organization.
• Lead and develop teams, manage performance, compensation, and employee relations.
• Perform other duties as assigned.

Skills

Digital marketing strategy

Marketing technology

Web development

SEO

GA4 / analytics

Leadership

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Computer Science, Information Systems, Digital Marketing, or related field

Tools

Salesforce CRM

Salesforce Marketing Cloud

Job description

LCS (Life Care Services) seeks a Director of Digital Marketing to lead the enterprise digital strategy, capabilities, and technology ecosystem, driving engagement, inquiries, and measurable business results. This hands-on leadership role owns the digital roadmap, websites, paid search, SEO, conversion optimization, marketing tech, and analytics across enterprise and communities.

The role partners with Marketing, Sales, Operations, Technology, Data & AI, and community leaders to evolve