Growth Marketing Director, B2B SaaS & PLG

Openkrill; United States; À distance; USD 142 000 - 247 000; Plein temps

Avantages offerts par ce poste

Awesome technology

Top-talent peers

Sponsored medical/dental/vision

HSA contribution

401k matching

Vacation & wellness

Development stipend

Lunch stipend

Résumé du poste

Cloudinary seeks a Director of Digital Marketing, a growth-focused leader to run the integrated Digital Marketing engine across self-service motions. You will own demand, conversions, and revenue outcomes, partnering with Product, Data, RevOps, Sales, Web, Content, Design and Finance.

This builder-leader role emphasizes strategic range with hands-on performance marketing, SEO, AI discovery, content-led acquisition, conversion optimization, lifecycle and analytics.

Qualifications

• 10+ years in B2B SaaS growth, demand generation, PLG or performance marketing.
• Experience driving growth among developer audiences.
• Strong command of SaaS funnel analytics, attribution, ROI storytelling.
• Hands-on expertise in performance marketing and organic acquisition.
• Experience leading distributed teams.
• A practical AI-first operating mindset.

Responsabilités

• Own Growth Marketing strategy and execution across the self-service PLG funnel, from acquisition through qualified pipeline and new paying accounts.
• Set the growth portfolio: allocate budget, talent and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns.
• Build and scale owned acquisition assets, including programmatic and product-led content, free tools, guides, glossaries, landing pages and emerging agent-friendly discovery surfaces.
• Lead an evidence-led experimentation program: frame hypotheses, establish success criteria, prioritize tests, make rapid stop/scale decisions, and convert learnings into repeatable playbooks.
• Own performance visibility and measurement. Partner with Data, RevOps, Product and Sales to maintain trusted funnel definitions, diagnose data discrepancies, establish attribution guardrails, and model maturity from lead to pipeline and revenue.
• Be the business owner for Growth Marketing ROI: create CFO-ready investment cases, distinguish attributed revenue from influenced value and leading indicators, and make capital-allocation recommendations.
• Manage and develop a lean, high-output team of employees and specialist contractors; design pod structure, hiring plans, operating processes, quality controls and AI-enabled ways of working.
• Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance and leadership, translating growth insights into clear asks, durable ownership and shipped work.
• Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, decisions required and next-week priorities with clarity.

Connaissances

B2B SaaS growth

PLG marketing

Developer audience

Cross-functional leadership

ROI storytelling

Outils

Marketing automation

Description du poste

Cloudinary seeks a Director of Digital Marketing, a growth-focused leader to run the integrated Digital Marketing engine across self-service motions. You will own demand, conversions, and revenue outcomes, partnering with Product, Data, RevOps, Sales, Web, Content, Design and Finance.

This builder-leader role emphasizes strategic range with hands-on performance marketing, SEO, AI discovery, content-led acquisition, conversion optimization, lifecycle and analytics.