Director of Digital & Performance Marketing

SentinelOne, Inc.; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Unlimited Time Off

401K

Job summary

SentinelOne, Inc. is seeking a Director of Digital & Performance Marketing to build an AI-first growth engine driving pipeline and revenue.

You will connect audience, intent, creative, and data into a real-time system that optimizes where we invest and how we convert. The role sits at the center of Revenue Marketing, owning digital strategy, multi-channel activation (SEM, paid social, programmatic, CTV, audio, Reddit, and more), and AI-enabled optimization to improve CAC efficiency and velocity

Qualifications

• Proven ability to define and lead marketing strategy shaping plan and budget.
• Experience leveraging first-party and third-party intent data for targeting.
• A track record of building scalable, AI-enabled revenue engines.
• Strong test-and-learn discipline with measurable ROI focus.

Responsibilities

• Own digital marketing strategy aligned to pipeline and revenue goals.
• Build a digital-first pipeline generation engine across paid media and AI signals.
• Lead cross-functional teams across Marketing, Sales, Ops, and Analytics.
• Translate ICP and segmentation into actionable audiences across channels.
• Set AI roadmap for marketing tools, automation, and creative testing workflows.
• Lead experimentation across channels, creatives, and landing experiences.

Skills

Marketing strategy leadership

AI/ML-driven optimization

Multi-channel performance marketing

Audience targeting & segmentation

Experimentation & test-and-learn

Team leadership & coaching

Cross-functional collaboration

Budget planning & investment decisions

Data-driven decision making

Ability to scale AI-enabled revenue

Tools

Salesforce

Marketo

Demandbase

Job description

• As a Director, Digital & Performance Marketing, you will be tasked with building and scaling an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency, architecting a self-optimizing digital system that continuously informs where we invest, who we target, and how we convert
• This is not a traditional demand gen or media role: you will connect audience, intent, creative, and data into a real-time, signal-driven growth engine that consistently produces a high-quality pipeline and accelerates revenue
• This role sits at the center of Revenue Marketing and directly impacts pipeline creation, conversion, and CAC efficiency
• Define and own the digital marketing strategy aligned to pipeline and revenue goals; translate business priorities into clear investment strategies, channel mix, and audience focus; identify market opportunities, whitespace, and growth levers to inform planning; act as a key contributor to annual and quarterly planning, influencing budget allocation and strategic bets
• Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement; own performance across the funnel, from engagement to pipeline to revenue; architect and optimize a multi-channel engagement strategy spanning SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH, leveraging each channel’s strengths to drive coordinated, signal-based engagement across the buyer journey; use AI-driven bidding and budget allocation tools to shift spend across channels in real time, based on performance, intent signals, and account engagement; ensure programs are optimized for pipeline quality, conversion, and velocity, not just lead volume; establish clear linkage between media investment and business outcomes
• Translate ICP, personas, and segmentation into actionable target audiences across channels; leverage first-party and third-party intent data, engagement signals, and account insights to prioritize spend; apply AI and predictive modeling to score accounts, surface buying signals, and prioritize outreach before a lead even raises their hand; use a CDP (e.g., Hightouch) to unify first-party data and activate it across paid and owned channels; leverage identity resolution and data collaboration tools (e.g., LiveRamp) to extend audience match rates and connect online and offline signals; partner with Marketing Ops and Data Analytics teams to operationalize signal-driven decision making and continuously refine targeting based on in-market behavior and performance data
• Set the AI roadmap for the digital marketing function, including which tools, which use cases, and which workflows get automated first; evaluate and pilot AI platforms for media buying, audience modeling, creative generation, and campaign optimization; build AI-assisted creative testing workflows that generate, test, and iterate ad variants faster than manual processes allow; establish guardrails for responsible AI use in targeting, personalization, and content generation; track where AI is actually moving the needle on CAC, pipeline velocity, and conversion, and kill what is not working; keep the team current on new AI capabilities relevant to performance marketing and push adoption where it drives results
• Build and lead a structured experimentation framework across channels, creative, offers, and landing experiences; use performance data and AI-powered analysis to identify drivers of success and areas for optimization; continuously evolve performance benchmarks and redefine what great looks like
• Build, mentor, and lead a team of high-performing digital marketers; establish a culture of accountability, experimentation, and continuous improvement; elevate team capabilities across strategy, execution, AI fluency, and data fluency; set and maintain a high bar for performance, creativity, and impact
• Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing to keep digital strategy aligned with business priorities; partner with Geo Leaders to manage expectations and act as the digital voice in regional business reviews; share regional performance, pipeline creation progress, and digital engagement insights with Geo Leaders on a regular cadence; translate global digital strategy into regional context, and surface regional needs back into the broader strategy

Benefits

• Medical, dental, and vision coverage
• Employee assistance program
• Gym reimbursement
• Incentive-based challenges
• Mental health and mindfulness
• Unlimited Time Off
• Grandparent Leave
• Volunteer Time Off
• Paid Sick Time
• Paid Holidays
• 16 weeks Gender-Neutral Parental Leave
• Restricted Stock Unit Program
• Flexible Spending Accounts
• Life Insurance
• Short and Long Term Disability Insurance
• 401K
• Team building activities
• Celebrations and social gatherings
• Community volunteering events
• Global all hands and local town hall events

Proven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategyStrong experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automationProven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with strong test-and-learn discipline and a focus on continuous improvementAbility to operate at both strategic and hands-on levels, with a bias for action and strong ownership and accountabilityHands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similarProficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and the ability to translate data into clear insights and actionable strategyPlayer/coach mindset with experience leading and developing teams, strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and excellent communication skills with the ability to simplify complexity and drive alignmentDeep expertise across paid media, audience targeting, and performance optimizationStrong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferredWe’re looking for people who are relentlessly curious and committed to continuous learningAI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts. Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes