Senior Digital Content & Experience Program Lead

Wescom Financial; Pasadena (CA); Hybrid; USD 103,000 - 154,000; Full time

Job summary

Wescom Financial seeks a Digital Content Marketing Senior Program Manager to lead digital content strategy across web, mobile, and intranet. This role combines content with digital experiences, using data-driven decisions to boost growth, engagement, and conversions.

You will partner with Marketing and IT, govern content standards, implement personalization, and optimize end-to-end journeys while reporting on KPIs like conversion and engagement.

Qualifications

• Bachelor’s degree required; 3–5 years in digital marketing.
• Ability to collaborate with cross-functional teams including marketing, digital channels, IT, compliance, analytics, and external partners.
• Ability to work with little supervision and make decisions aligned with brand standards and department guidelines.

Responsibilities

• Oversee publishing processes and ensure brand consistency across web and mobile.
• Develop and maintain digital content standards and governance.
• Implement personalization tactics using data insights to boost engagement and conversions.
• Design and optimize digital journeys across web and mobile.
• Define, monitor, and report on KPIs including conversion rates, engagement, and traffic.
• Collaborate with Marketing and IT to align digital initiatives with business objectives.
• Stay current on emerging technologies and testing to optimize content.
• Ensure accessibility and data privacy compliance.

Skills

Website & Content Management

Content Strategy & Governance

Digital Personalization & Testing

Journey Mapping

Performance Analysis

Cross-Functional Collaboration

Innovation & Best Practices

Compliance & Standards

Education

Bachelor’s Degree

Tools

Google Analytics

Adobe Analytics

Job description

Wescom Financial seeks a Digital Content Marketing Senior Program Manager to lead digital content strategy across web, mobile, and intranet. This role combines content with digital experiences, using data-driven decisions to boost growth, engagement, and conversions.

You will partner with Marketing and IT, govern content standards, implement personalization, and optimize end-to-end journeys while reporting on KPIs like conversion and engagement.