Director of Digital Growth & Strategy

Sullivan Media Solutions; Redlands (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Sullivan Media Solutions, Redlands, CA, seeks a Digital Director to lead the station's digital strategy, grow audience engagement, and increase digital revenue across websites, apps, social, streaming, and data-driven campaigns.

As the senior digital strategy lead, you will guide integrated, performance-driven media plans, oversee trafficking and measurement, and mentor the digital team to deliver measurable outcomes for clients.

Qualifications

• Experience designing and optimizing integrated campaigns across multiple platforms.
• E-commerce and performance-focused initiatives, including lead generation, conversion optimization, and ROI analysis.
• Strong project management skills, including prioritizing tasks, budgets, and timelines.
• Demonstrated team leadership, coaching, mentoring in a fast-paced environment.
• Knowledge of analytics tools and interpreting data to guide decisions.

Responsibilities

• Lead development of digital media strategies across accounts.
• Translate client goals into KPIs and measurement models.
• Serve as senior strategic advisor on digital products, media evolution, and performance optimization.
• Refine audience and targeting strategies based on performance insights.
• Maintain visibility into pacing, performance, and campaign health.
• Mentor the internal digital strategy team and collaborate with sales and programming.

Skills

Digital Strategy

Digital Media

Project Management

Team Leadership

Analytics

Communication

Education

Bachelor’s degree or equivalent

Job description

Sullivan Media Solutions, Redlands, CA, seeks a Digital Director to lead the station's digital strategy, grow audience engagement, and increase digital revenue across websites, apps, social, streaming, and data-driven campaigns.

As the senior digital strategy lead, you will guide integrated, performance-driven media plans, oversee trafficking and measurement, and mentor the digital team to deliver measurable outcomes for clients.