Digital Director

Sullivan Media Solutions; Redlands (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Sullivan Media Solutions, Redlands, CA, seeks a Digital Director to lead the station's digital strategy, grow audience engagement, and increase digital revenue across websites, apps, social, streaming, and data-driven campaigns.

As the senior digital strategy lead, you will guide integrated, performance-driven media plans, oversee trafficking and measurement, and mentor the digital team to deliver measurable outcomes for clients.

Qualifications

• Experience designing and optimizing integrated campaigns across multiple platforms.
• E-commerce and performance-focused initiatives, including lead generation, conversion optimization, and ROI analysis.
• Strong project management skills, including prioritizing tasks, budgets, and timelines.
• Demonstrated team leadership, coaching, mentoring in a fast-paced environment.
• Knowledge of analytics tools and interpreting data to guide decisions.

Responsibilities

• Lead development of digital media strategies across accounts.
• Translate client goals into KPIs and measurement models.
• Serve as senior strategic advisor on digital products, media evolution, and performance optimization.
• Refine audience and targeting strategies based on performance insights.
• Maintain visibility into pacing, performance, and campaign health.
• Mentor the internal digital strategy team and collaborate with sales and programming.

Skills

Digital Strategy

Digital Media

Project Management

Team Leadership

Analytics

Communication

Education

Bachelor’s degree or equivalent

Job description

Sullivan Media Solutions is a multi-platform media company based in Redlands, California, helping organizations across the Inland Empire grow through integrated audio and digital marketing. For over forty years, the company has built strong local brands through its market-leading radio stations, KOLA 99.9 FM and KCAL 96.7 FM, reaching more than 500,000 listeners weekly. Its digital division, Sullivan Digital, expands that reach with display, targeted video, social media, geofencing, and Connected TV/OTT campaigns that drive measurable results. Sullivan Media Solutions offers a collaborative environment for professionals who want to help clients grow their brands in the Riverside–San Bernardino market.

Job Description

The Digital Director is responsible for leading the radio station's digital strategy to grow audience engagement, increase digital revenue, and strengthen the station's online presence. This role oversees the station's website, mobile apps, social media channels, streaming platforms, podcasts, email marketing, digital advertising, and digital content initiatives.

This role serves as the senior digital strategy lead across key client accounts, responsible for shaping and guiding integrated, performance-driven media strategies with a strong emphasis on digital ecosystems (paid media, OTT/CTV, programmatic, paid social, search, and data-driven audience activation), and managing agency digital media specialists.

The role acts as a client-facing strategic advisor, translating client business and marketingobjectives into clear digital frameworks, audience strategies, and measurable media outcomes. It bridges high-level business goals with actionable digital planning, ensuring campaigns are insight-led, performance-oriented, and aligned across channels.

Key Responsibilities

Digital Strategy & Client Advisory

• Lead the development of digital media strategies across accounts
• Translate client business goals into clear digital frameworks, KPIs, and measurement models
• Serve as a primary strategic advisor to clients on digital products, media evolution, and performance optimization
• Refine audience and targeting strategies based on performance insights, platform evolution, and emerging capabilities

Digital Operations Oversight

• Maintain visibility into pacing, performance, and campaign health
• Manage team best practices in trafficking and campaign activation workflows
• Provide strategic oversight of campaign setup standards (tagging, UTMs, tracking structure, pixel governance) to ensure data integrity and performance measurement accuracy
• Partner closely with traditional media leads to ensure integrated omnichannel planning
• Collaborate with sales, programming, and promotions teams to ensure strategic alignment
• Manage and mentor internal team members in digital strategy thinking and execution quality
• Lead and mentor the existing sales team, including direct management of the Promotions Department as it relates to Digital Performance
• Partner with the COO and executive team to reach digital revenue targets, budgets, and quarterly priorities
• Build and present quarterly business reviews and strategic roadmaps to leadership

Performance Strategy & Optimization

• Execute all fulfillment of Digital Sales and act as point person between Sales and Vici
• Monitor & report key metrics through Google Analytics, Triton TAP, Facebook, Instagram, Frankly Dashboard, and Silverpop
• Own the performance narrative across accounts—turning data into actionable insights
• Own the digital strategy and roadmap across social media, performance marketing, lifecycle (email/SMS), and website experience, aligning with company revenue goals
• Translate performance data into clear client-ready insights and strategic recommendations
• Identify and evaluate emerging platforms, trends, and technologies (including AI) to enhance client performance and competitive advantage
• Bring forward innovative digital approaches in client planning and pitches
• Contribute to new business efforts through strategic thinking and digital expertise
• Help evolve agency digital capabilities and planning frameworks over time

Qualifications

• Proficiency in Digital Strategy and Digital Media, with experience designing and optimizing integrated campaigns across multiple platforms.
• Experience in E-Commerce and performance-focused digital initiatives, including lead generation, conversion optimization, and ROI analysis.
• Strong Project Management skills, including the ability to prioritize tasks, manage timelines, oversee budgets, and coordinate cross-functional stakeholders.
• Demonstrated Team Leadership capabilities, including coaching, mentoring, and developing digital marketing professionals in a fast-paced environment.
• Knowledge of analytics tools (e.g., Google Analytics, ad platform dashboards) and comfort interpreting data to guide strategic decisions.
• Excellent written and verbal communication skills, with the ability to present complex digital concepts clearly to internal teams and clients.
• Experience working with local or regional brands; media or advertising agency background is highly beneficial.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant experience.