Growth-Focused Sales Director: Lead & Strategize

Sinclair Broadcast Group; Fresno (CA); On-site; USD 130,000 - 142,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonus structure

Benefits package

Career growth opportunities

Job summary

Sinclair Broadcast Group is seeking a Sales Director to lead our media sales and marketing team in California. You will drive strategy, mentor staff, and push for growth across local markets while maintaining strong client relationships.

The role emphasizes results, analytical insight, and effective communication within a digital-first environment. A driver's license and reliable transportation are expected. Base salary ranges are highlighted in the posting.

Qualifications

• Proven sales leadership in a media-related industry.
• High-impact, results-driven with growth mindset.
• Analytical skills to assess market data and trends.
• Strong communication, negotiation, and relationship-building skills.
• Ability to inspire and develop a sales team.
• Willingness to learn and adapt in a digital-first environment.

Responsibilities

• Lead the sales team to implement local sales and marketing strategies to attract, grow and retain business across multi-media platforms.
• Drive attainment of ambitious sales targets and optimize market presence.
• Develop and execute innovative sales and marketing strategies to exceed goals.
• Mentor and motivate a team of sales professionals to improve performance.
• Analyze market trends and customer needs to identify opportunities for expansion.
• Build strong, lasting relationships with key clients and stakeholders.

Skills

Sales leadership

High impact

Analytical mindset

Strong communication

Leading others

Growth mindset

Job description

Sinclair Broadcast Group is seeking a Sales Director to lead our media sales and marketing team in California. You will drive strategy, mentor staff, and push for growth across local markets while maintaining strong client relationships.

The role emphasizes results, analytical insight, and effective communication within a digital-first environment. A driver's license and reliable transportation are expected. Base salary ranges are highlighted in the posting.