Director of Digital Growth & Brand (DTC/ecommerce)

ForceBrands; New York (NY); Remote; USD 140,000 - 230,000; Full time

Job summary

ForceBrands is seeking a strategic, hands-on Director of Digital Marketing to build and lead the company's digital marketing capabilities from the ground up. This is an entrepreneurial leadership role preparing for a major national launch with Target in 2027.

You will own digital strategy, ecommerce growth, social and creator programs, paid media, and Amazon, while shaping a lean team and collaborating with internal and external partners in a fast-paced startup environment.

Qualifications

• 8–10+ years in digital marketing or integrated marketing.
• Experience building digital marketing capabilities from scratch.
• Expertise in DTC, ecommerce, CRM, and website launches.
• Strong analytics and data-driven decision making.

Responsibilities

• Lead the brand's digital strategy across DTC/ecommerce, social, paid media, and Amazon.
• Oversee the DTC website launch and optimize the customer experience, conversion, retention, and revenue.
• Direct social, influencer, and creator programs on Instagram, TikTok, and other platforms.
• Develop and manage paid media campaigns, budgets, and KPIs.
• Support national Target launch while growing the Amazon business.
• Build and lead the digital marketing function and manage external partners.

Skills

Digital marketing

Growth marketing

CRM

Analytics

Team leadership

Influencer marketing

Tools

Amazon Advertising

Google Analytics

Job description

ForceBrands is seeking a strategic, hands-on Director of Digital Marketing to build and lead the company's digital marketing capabilities from the ground up. This is an entrepreneurial leadership role preparing for a major national launch with Target in 2027.

You will own digital strategy, ecommerce growth, social and creator programs, paid media, and Amazon, while shaping a lean team and collaborating with internal and external partners in a fast-paced startup environment.