Creative Director

ForceBrands; New York (NY); Remote; USD 150,000 - 230,000; Full time

Job summary

ForceBrands is seeking a highly creative Creative Director to craft and scale a distinctive brand identity from ground up. You will shape visual language, directing photography, video, and content production, while partnering with the founder and marketing leadership on national retail initiatives.

With 8–10+ years in visually led consumer brands, you will translate strategy into compelling creative across digital, social, ecommerce, and campaigns, while building and managing a network of

Qualifications

• 8–10+ years in creative leadership within beauty, fashion, lifestyle, or another highly visual consumer category.
• Experience building consumer brands from early stage to national reach.
• Exceptional visual taste and a sophisticated understanding of contemporary design.
• Strong ability to translate brand strategy into compelling creative execution.
• Experience managing external resources and production budgets.

Responsibilities

• Define and lead the brand's creative vision, visual identity, and brand standards across all consumer touchpoints.
• Develop innovative creative concepts for product launches, integrated campaigns, retail activations, and future product initiatives.
• Lead creative direction for the brand's website and digital consumer experience.
• Establish the visual language and content standards for Instagram, TikTok, and other relevant platforms.
• Direct photography, video, and content production, working with external creative partners.
• Develop creative assets for a major national retail launch, including in-store displays, merchandising, and retailer-specific materials.
• Partner closely with the Founder and Digital Marketing leadership to deliver cohesive, high-impact creative.
• Build and manage a flexible network of freelancers, photographers, stylists, and production partners.

Skills

Brand leadership

Creative direction

Digital & social

Retail campaigns

Budget management

Startup mindset

Freelancer coordination

Job description

Location: New York City | Initially Remote

Employment Type: Full-Time or Fractional

ForceBrands is partnering with an exciting early-stage consumer brand. We're seeking a highly creative, entrepreneurial Creative Director to help define and build a distinctive brand identity from the ground up. This is a rare opportunity to work directly with an accomplished founder, shape the creative direction of a new consumer business, and bring a compelling brand vision to life across digital, social, campaigns, and national retail.

What You’ll Do

• Define and lead the brand's creative vision, visual identity, and brand standards across all consumer touchpoints.
• Develop innovative creative concepts for product launches, integrated campaigns, retail activations, and future product initiatives.
• Lead creative direction for the brand's website and digital consumer experience.
• Establish the visual language and content standards for Instagram, TikTok, and other relevant platforms.
• Direct photography, video, and content production, working with external creative partners.
• Develop creative assets for a major national retail launch, including in-store displays, merchandising, and retailer-specific materials.
• Partner closely with the Founder and Digital Marketing leadership to deliver cohesive, high-impact creative.
• Build and manage a flexible network of freelancers, photographers, stylists, and production partners.

What We're Looking For

• 8–10+ years of creative leadership experience within beauty, fashion, lifestyle, wellness, or another highly visual consumer category.
• Experience developing and building consumer brands from an early stage.
• Exceptional visual taste, conceptual thinking, and a sophisticated understanding of contemporary design.
• Strong experience across digital, social, ecommerce, campaigns, and retail creative.
• A proven ability to translate brand strategy into compelling creative execution.
• Experience managing external creative resources and production budgets.
• An entrepreneurial, hands-on mindset with the ability to operate effectively in a lean startup environment.
• Experience supporting national retail launches or working with Target is a plus.