Digital Marketing Director

ForceBrands; New York (NY); Remote; USD 140,000 - 230,000; Full time

Job summary

ForceBrands is seeking a strategic, hands-on Director of Digital Marketing to build and lead the company's digital marketing capabilities from the ground up. This is an entrepreneurial leadership role preparing for a major national launch with Target in 2027.

You will own digital strategy, ecommerce growth, social and creator programs, paid media, and Amazon, while shaping a lean team and collaborating with internal and external partners in a fast-paced startup environment.

Qualifications

• 8–10+ years in digital marketing or integrated marketing.
• Experience building digital marketing capabilities from scratch.
• Expertise in DTC, ecommerce, CRM, and website launches.
• Strong analytics and data-driven decision making.

Responsibilities

• Lead the brand's digital strategy across DTC/ecommerce, social, paid media, and Amazon.
• Oversee the DTC website launch and optimize the customer experience, conversion, retention, and revenue.
• Direct social, influencer, and creator programs on Instagram, TikTok, and other platforms.
• Develop and manage paid media campaigns, budgets, and KPIs.
• Support national Target launch while growing the Amazon business.
• Build and lead the digital marketing function and manage external partners.

Skills

Digital marketing

Growth marketing

CRM

Analytics

Team leadership

Influencer marketing

Tools

Amazon Advertising

Google Analytics

Job description

Location: New York City | Initially Remote

Employment Type: Full-Time or Fractional

ForceBrands is partnering with an exciting early-stage consumer brand as it prepares for a major national launch with Target in 2027. We're seeking a strategic, hands-on Director of Digital Marketing to build and lead the company's digital marketing capabilities from the ground up.

This is an opportunity for an entrepreneurial marketing leader who can combine strong brand-building instincts with performance-driven execution and help establish a scalable digital business.

What You'll Do

• Lead Digital Strategy: Build and execute the brand's digital marketing strategy across DTC/ecommerce, social media, paid marketing, and Amazon.
• Drive Ecommerce Growth: Oversee the DTC website launch and optimize the customer experience, conversion, retention, and revenue through ecommerce, email, and SMS.
• Build Brand Awareness: Lead social media, influencer, and creator strategies across Instagram, TikTok, and other relevant platforms to drive engagement and consumer demand.
• Own Paid Media & Performance: Develop and manage paid marketing campaigns, budgets, and KPIs to drive customer acquisition, traffic, and sales.
• Support Retail & Amazon Growth: Partner with Sales on digital initiatives supporting the national Target launch while building and scaling the Amazon business.
• Build & Lead the Function: Establish digital marketing capabilities, manage external partners, and build a lean team while remaining hands‑on in strategy and execution.

What We're Looking For

• 8–10+ years of experience in digital marketing, growth, or integrated marketing within premium or masstige beauty, personal care, lifestyle, or other consumer brands.
• Proven experience building digital marketing capabilities from the ground up, ideally within an early‑stage or high‑growth business.
• Deep expertise in DTC, ecommerce, website launches, conversion optimization, and CRM.
• Strong experience developing social strategies across Instagram and TikTok, including content, community, and influencer programs.
• Demonstrated success managing paid social, search, acquisition budgets, and performance marketing programs.
• Experience developing or managing an Amazon business.
• Strong analytical skills and a track record of using data to improve marketing performance.
• Experience managing lean teams, agencies, and external partners.
• An entrepreneurial, resourceful, hands‑on approach and comfort operating in a fast‑paced startup environment.