Director of Digital Commerce Strategy

WCL Group; Plano (TX); On-site; USD 77,000 - 109,000; Full time

Job summary

WCL Group is seeking an experienced leader to own the cross-line-of-business (X-LOB) strategy for our eCommerce website and shop app in Plano, TX. You will set priorities and roadmaps, align US needs with global initiatives, and drive revenue, conversion, and engagement through data-driven optimization.

The role requires a deep understanding of digital commerce, end-to-end customer journeys, and strong executive communication.

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 10+ years in eCommerce, digital product, merchandising, customer experience, product operations, or related fields.
• Experience leading cross-functional portfolios, programs, and digital initiatives.
• Strong program/project management across multiple stakeholders.
• Proficiency with digital analytics tools (Adobe Analytics, Google Analytics, Tableau).

Responsibilities

• Own X-LOB strategy and portfolio, including priorities, roadmaps, governance, ownership, and success metrics.
• Drive growth through cross-LOB opportunities, merchandising, cross-sell, and ecosystem initiatives.
• Lead US alignment for Global campaigns, capabilities, and drive periods.
• Analyze digital commerce performance to identify trends and optimization opportunities.
• Communicate portfolio performance and risks to senior leadership; lead cross-functional teams.

Skills

Stakeholder Management

Process Improvement

Product Roadmapping

Education

Bachelor's degree

MBA or advanced degree

Tools

Adobe Analytics

Google Analytics

Tableau

Job description

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, TX, USA.COMPENSATION$67.50/hour.SCHEDULEWorking Model: Fully onsite.CONTRACT TERM6-month contract with a very high likelihood of extension/conversion to full-time.POSITION OVERVIEWThis role owns the cross-line-of-business (X-LOB) strategy and portfolio across the client's eCommerce website and shop app, balancing customer, business, Global, and LOB priorities. The role sets priorities and roadmaps for cross-LOB experiences, shared capabilities, campaigns, and growth initiatives; leads US alignment and execution for Global initiatives; ensures site and app experiences operate as a cohesive, connected ecosystem; and uses digital analytics to drive growth and optimization. It also leads and develops the X-LOB team and communicates portfolio performance, opportunities, and risks to senior leadership.RESPONSIBILITIESPortfolio Strategy & Governance Own the X-LOB strategy and portfolio, establishing priorities, roadmaps, governance, ownership, and success measures Own the business strategy and performance of features and capabilities that span multiple LOBs Maintain visibility across major site initiatives to identify dependencies, conflicts, gaps, risks, and opportunities Partner with LOB leaders so category strategies connect into a cohesive digital experienceGrowth Strategy & Performance Identify and prioritize opportunities to improve revenue, conversion, AOV, attach, engagement, and customer experience across LOBs Develop cross-category merchandising, cross-sell, upsell, bundle, and ecosystem growth strategies Analyze customer journey, site, campaign, and feature performance to determine what is working and where optimization is neededGlobal Campaign & Initiative Leadership Lead US alignment and execution for Global initiatives, capabilities, campaigns, and key drive periods that span multiple LOBs Assess Global changes for US business, customer, and operational impact and ensure appropriate localization Represent US requirements and customer needs with Global teamsCustomer Experience & Site Congruency Ensure consistency across navigation, discovery, merchandising, offers, cart/checkout, and post-purchase journeys Proactively identify cross-site inconsistencies, customer friction, and risks, and drive prioritization and remediation Establish and reinforce cross-LOB experience and merchandising standardsData, Insights & Optimization Independently analyze digital commerce performance using Adobe Analytics, Tableau, and other data sources Analyze traffic, engagement, funnel progression, conversion, AOV, attach, and revenue to identify trends and opportunities Diagnose performance gaps and translate findings into actionable recommendations Establish measurement frameworks and ensure learnings feed future strategyProgram Leadership & Cross-Functional Partnership Lead complex cross-functional programs from strategy through execution, launch, and optimization Define scope, requirements, milestones, dependencies, risks, owners, and readiness criteria Monitor competitive, industry, and digital commerce trends to inform the digital experience and growth roadmap Lead and develop the X-LOB team; partner with Product, Design, Engineering, Analytics, Marketing, Merchandising, Global, and LOB teams Communicate portfolio performance, opportunities, and risks to senior leadership; influence outcomes without direct authorityREQUIRED QUALIFICATIONS Bachelor's degree required; MBA or advanced degree preferred 10+ years of experience in eCommerce, digital product, merchandising, customer experience, product operations, or related fields, including demonstrated leadership experience Deep understanding of digital commerce and end-to-end web/app customer journeys Demonstrated experience leading complex cross-functional portfolios, programs, and digital initiatives Strong program/project management skills (requirements, dependencies, risks, readiness, and delivery across multiple stakeholders) Ability to independently navigate digital analytics tools, conduct funnel and customer journey analysis, identify root causes, and translate findings into prioritized business actions Experience with Adobe Analytics, Google Analytics, Tableau, or similar tools Strong understanding of digital commerce KPIs, including traffic, engagement, conversion, AOV, attach, and revenue Strong commercial judgment and ability to connect customer experience decisions to measurable business outcomes Strong executive communication, stakeholder management, and organizational leadership skillsTOP SKILLSStakeholder Management, Process Improvement, Product Roadmapping