Digital Product Launch Operations Manager 4

WCL Group; Plano (TX); On-site; USD 150,000 - 166,000; Full time

Job summary

WCL Group is seeking an experienced eCommerce Product Operations professional to lead end-to-end product launch operations and lifecycle management for our digital commerce platforms. You will align cross-functional teams including Business, Marketing, Engineering, and Legal to ensure on-time launches and high-quality product data.

The role drives campaign and site experience optimization, KPI tracking, and continuous improvements to product operations.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5+ years of experience in eCommerce digital product operations or digital experience management.
• Experience partnering with product, engineering, UX, analytics, and marketing teams.

Responsibilities

• Lead end-to-end product launch operations, managing timelines, milestones, dependencies, and launch readiness across cross-functional teams.
• Own the end-to-end product and PDP lifecycle, including SKU onboarding, PIM setup, PDP creation, maintenance, and EOL management.
• Lead end-to-end operational execution of global and local campaigns, including content localization and campaign setup.
• Establish and manage operational workflows, governance, intake processes, approval requirements, QA standards, and SLAs.
• Leverage data to identify opportunities, track KPIs, and optimize product merchandising and site experiences.

Skills

Stakeholder management

Process improvement

Product roadmapping

CMS

PIM

Product catalog

Search

Digital merchandising

Project management

Data analysis

JIRA

Confluence

MS Word

MS Excel

PowerPoint

Education

Bachelor's degree in Marketing, Business, Operations, or related field

Tools

JIRA

Confluence

Job description

CLIENT HIGHLIGHTThe client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.LOCATIONPlano, TXCOMPENSATION$76/per hourSCHEDULEWorking Model: Fully onsite, Monday-Friday, 8am-5pm.CONTRACT TERM6-month contract with a very high likelihood of extension/conversion to full-time.POSITION OVERVIEWThis role leads end-to-end product launch operations, product and PDP lifecycle management, campaign and site experience execution, and site operations governance across the client's digital commerce business. The role serves as the central PMO aligning Business, Marketing, Engineering, Development, QA, Legal, and Global stakeholders to ensure launches, product data, and digital campaigns are executed on time and at a high standard, while using analytics to continuously optimize the digital customer experience.RESPONSIBILITIESProduct Launch & Readiness Management: Lead end-to-end product launch operations, managing timelines, milestones, dependencies, and launch readiness across cross-functional teams. Serve as the central PMO to align with Business, Marketing, Engineering, Development, QA, Legal, and Global stakeholders and ensure all launch requirements are completed on time. Drive launch readiness reviews, proactively identify risks, dependencies, and blockers, and coordinate resolution to maintain launch timelines. Ensure product, content, pricing, promotional, inventory, and site requirements are validated and ready to go live. Coordinate post-launch validation and issue resolution to ensure a seamless customer experience and successful product launch.Product & PDP Lifecycle Management: Own the end-to-end product and PDP lifecycle, including SKU onboarding, PIM setup, PDP creation, maintenance, and EOL management. Partner with Business, MX, and D2C teams to ensure product data, attributes, specs, and digital content are accurate and complete. Manage product readiness, identifying and resolving issues that may impact product discoverability or customer experience. Monitor and resolve post-launch PDP and product content issues while driving continuous improvements to product operations.Campaign & Site Experience Management: Lead end-to-end operational execution of global and local campaigns, including content localization and campaign setup. Translate global campaign strategies into locally relevant digital experiences while ensuring alignment with global standards, brand guidelines, and local business requirements. Coordinate campaign assets, content, legal requirements, and stakeholder approvals to ensure all experiences are launch-ready. Conduct pre- and post-launch QA and site validation to ensure content accuracy, functionality, and a consistent customer experience.Site Operations, Governance & Continuous Improvement: Establish and manage operational workflows, governance, intake processes, approval requirements, QA standards, and SLAs to improve execution consistency and site quality. Maintain operational trackers, documentation, and reporting to provide visibility into launches, site changes, issues, and overall operational performance. Identify opportunities to streamline processes, improve operational efficiency, reduce defects, and enhance the scalability and reliability of digital commerce operations.Analytics & Digital Experience Optimization: Leverage site, product, campaign, and customer behavior data to identify opportunities, trends, and areas for improvement. Monitor key performance indicators such as traffic, conversion, engagement, product performance, and campaign effectiveness to evaluate business and customer impact. Translate data and performance insights into actionable recommendations to optimize product merchandising, site experiences, campaigns, and operational processes. Partner with Analytics, Marketing, Product, and Category teams to develop and evaluate A/B tests and other optimization initiatives. Establish a continuous improvement approach by measuring post-launch performance, identifying optimization ideas, and using data to inform future launches and site strategies.REQUIRED QUALIFICATIONS/SKILLS Bachelor's degree in Marketing, Business, Operations, or a related field. 5+ years of experience in eCommerce digital product operations or digital experience management. Experience partnering with product, engineering, UX, analytics, and marketing teams. Strong knowledge of CMS, PIM, product catalog management, search, taxonomy, and digital merchandising platforms. Proven ability to manage multiple complex initiatives in a fast-paced environment. Excellent project management, communication, and stakeholder management skills. Strong analytical and problem-solving capabilities, with experience using data to drive decisions. Fluent in Microsoft Word, Excel, and PowerPoint. Fluent in JIRA, Confluence, or equivalent project management systems. Must be organized and highly detail-oriented. Ability to use and adopt AI tools.TOP SKILLS Stakeholder Management Process Improvement Product Roadmapping