Director of Demand Generation & Growth (AI-Driven)

Support Center; United States; On-site; USD 159,000 - 231,000; Full time

Job summary

Lifespace Communities, headquartered in Dallas, Texas, seeks a Director of Marketing, Demand Generation to lead the multi-channel demand engine from awareness to revenue. You’ll own end-to-end strategy, optimize paid media, SEO, and AI-driven initiatives, collaborating with senior leadership to drive pipeline and measurable growth.

Lead cross-functional teams across channels, manage budget, and shape the future of AI-enhanced marketing while ensuring data-driven, transparent performance across

Qualifications

• 8–12 years in digital/growth marketing with pipeline ownership.
• Experience managing $5M+ annual media budgets with ROI accountability.
• Deep expertise in paid media + SEO/AEO/GEO and CRO.

Responsibilities

• Own End-to-End Demand Generation Strategy across paid, organic, and ABM channels.
• Lead integrated acquisition across Paid Search, Paid Social, SEO, GEO, and Programmatic.
• Drive performance against CPL, CAC, and pipeline/revenue targets.
• Own optimization across the full funnel from click to conversion; scale what works.
• Lead insights-to-action with rapid testing and ROI-focused decisions.

Skills

Digital growth marketing

Budget management

Paid media

SEO/AEO/GEO

CRO

Attribution analytics

GA4/Adobe Analytics

Data tools (Excel, Looker, ETL)

Schema markup / structured data

AI for marketing

Keyword discovery

Creative iteration

Performance insights

Education

Bachelor's degree or equivalent

Tools

Funnel.io

Supermetrics

Looker

Job description

Lifespace Communities, headquartered in Dallas, Texas, seeks a Director of Marketing, Demand Generation to lead the multi-channel demand engine from awareness to revenue. You’ll own end-to-end strategy, optimize paid media, SEO, and AI-driven initiatives, collaborating with senior leadership to drive pipeline and measurable growth.

Lead cross-functional teams across channels, manage budget, and shape the future of AI-enhanced marketing while ensuring data-driven, transparent performance across