Growth-Driven Demand Gen Director (AI-Driven)

Lifespacecareers; Dallas (TX); On-site; USD 159,000 - 231,000; Full time

Job summary

Lifespace Communities, based in Dallas, seeks a Director of Marketing, Demand Generation to own outcomes across integrated channels and AI-driven marketing. You’ll lead a multimillion-dollar engine, shaping strategy from first click to revenue attribution.

The role demands data-driven leadership, cross-functional collaboration with senior leadership, and accountability for pipeline growth, revenue impact, and scalable operating models.

Qualifications

• 8 to 12 years in digital/growth marketing with proven pipeline ownership.
• Experience managing multi-million dollar media budgets with ROI accountability.
• Deep expertise in paid media, SEO/AEO/GEO, CRO, and attribution analytics.

Responsibilities

• Own end-to-end demand generation strategy across paid, organic, and programmatic channels.
• Drive performance from first click to revenue attribution and scale what works.
• Lead AI-driven search and content experimentation to improve visibility and outcomes.

Skills

Demand generation

Marketing leadership

Analytics

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

GA4 / Adobe Analytics

Looker

ETL tools

Job description

Lifespace Communities, based in Dallas, seeks a Director of Marketing, Demand Generation to own outcomes across integrated channels and AI-driven marketing. You’ll lead a multimillion-dollar engine, shaping strategy from first click to revenue attribution.

The role demands data-driven leadership, cross-functional collaboration with senior leadership, and accountability for pipeline growth, revenue impact, and scalable operating models.