Head of AI-Driven Demand Gen & Growth

Lifespace Communities; Dallas (TX); On-site; USD 159,000 - 231,000; Full time

Job summary

Lifespace Communities, headquartered in Dallas, Texas, seeks a Director of Marketing, Demand Generation to own the full funnel from first click to revenue attribution and to turn media spend into qualified pipeline and measurable revenue.

You will lead an 8–12 year veteran team, manage a multimillion-dollar budget, and partner with senior leadership to shape AI-driven marketing strategies across paid, organic, SEO, and programmatic channels.

Qualifications

• 8–12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes.
• Experience managing $5M+ annual media budgets with clear ROI accountability.
• Deep expertise in paid media, SEO/AEO/GEO, CRO, and attribution analytics.

Responsibilities

• Lead end-to-end demand generation strategy across paid/search/social, SEO, ABM, and programmatic.
• Drive performance from click to revenue with measurement and attribution.
• Oversee agencies and $5M+ budget with ROI accountability.
• Leverage AI-driven search and data insights to optimize campaigns.
• Develop advanced analytics and MMM/MTA models.

Skills

Paid media

SEO/AEO/GEO

CRO

Multi-touch attribution

Tools

GA4 / Adobe Analytics

Excel

Looker

ETL platforms

AI marketing tools

Job description

Lifespace Communities, headquartered in Dallas, Texas, seeks a Director of Marketing, Demand Generation to own the full funnel from first click to revenue attribution and to turn media spend into qualified pipeline and measurable revenue.

You will lead an 8–12 year veteran team, manage a multimillion-dollar budget, and partner with senior leadership to shape AI-driven marketing strategies across paid, organic, SEO, and programmatic channels.