Director of Demand Gen & AI-Driven Growth

Higher Ground Labs; New York (NY); Híbrido; USD 140.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Dental & Vision

Generous PTO

Equity

401k

Professional development

Descripción de la vacante

Swayable is seeking a Director of Demand Generation and Marketing Operations to build a repeatable system that creates, captures, and converts high-intent pipelines from ideal customers. You will design the inbound engine, HubSpot architecture, ABM programs, email marketing, and funnel reporting in collaboration with Revenue Operations and Sales.

You should be hands-on, capable of structuring processes, moving fast, and tying every program to measurable pipeline.

Formación

• 7-10+ years of experience in demand generation and marketing operations.
• Track record of pipeline-focused programs that drive revenue.
• HubSpot expertise across marketing automation, workflows, and attribution reporting.
• Strong email marketing fundamentals including deliverability and segmentation.
• ABM experience coordinating with Sales.
• Analytical mindset with funnel data and leadership reporting.
• Ability to build from scratch in an environment with limited playbooks.

Responsabilidades

• Pipeline creation: design and execute multi-channel campaigns that drive qualified inbound pipeline.
• Redesign how we work with AI to improve targeting, campaign execution, and reporting.
• HubSpot Administration: build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting.
• Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization.
• Inbound handling: design end-to-end inbound motion with clear definitions, routing logic, and SLAs.
• ABM programs: build targeted account-based programs in coordination with Sales.
• Website and SEO: improve conversion, landing page performance, and organic search; own conversation strategy.
• Funnel reporting and attribution: instrument the full funnel, define marketing-sourced pipeline metrics, and deliver reporting.
• Martech stack: own and optimize the marketing technology stack; manage agencies and contractors.
• Develop and optimize ICPs with Revenue Operations and Sales.

Conocimientos

Demand generation

Marketing operations

HubSpot

Email marketing

ABM

Analytics

Building from scratch

Descripción del empleo

Swayable is seeking a Director of Demand Generation and Marketing Operations to build a repeatable system that creates, captures, and converts high-intent pipelines from ideal customers. You will design the inbound engine, HubSpot architecture, ABM programs, email marketing, and funnel reporting in collaboration with Revenue Operations and Sales.

You should be hands-on, capable of structuring processes, moving fast, and tying every program to measurable pipeline.