Strategic Demand Gen Leader & Marketing Ops

Swayable; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Generous PTO

Equity Options

401k plan

FSA

Job summary

Swayable is seeking a high-performing Director of Demand Generation and Marketing Operations in New York. Lead the inbound system, design multi-channel campaigns, and optimize HubSpot to drive high-intent pipelines.

Role collaborates with Revenue Operations and Sales, applying AI to targeting, measurement, and workflows. Hybrid work with in-office 3x/week in Williamsburg, Brooklyn; salary $140,000–$160,000 dependent on experience.

Qualifications

• 7-10+ years of experience in demand generation, marketing operations, growth, or performance marketing.
• Demonstrated track record of building pipeline-focused programs that drove measurable revenue outcomes.
• HubSpot expertise across marketing automation, workflows, sequences, lead scoring, lifecycle management, and attribution reporting.
• Strong email marketing fundamentals including deliverability, segmentation, cadence design, and A/B testing.
• ABM experience: designing and running targeted account-based programs in coordination with Sales.
• Analytical mindset: able to build attribution models and interpret funnel data for leadership.
• Proven ability to build from scratch in an environment with limited playbooks; create structure and move fast.
• Generous PTO; Equity Options; 401k plan; FSA.

Responsibilities

• Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets.
• Redesign how we work with AI and apply AI advancements to targeting, execution, measurement, and workflows to boost pipeline.
• HubSpot Administration: lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting.
• Email marketing: own list segmentation, cadence design, deliverability, A/B testing, and performance optimization.
• Inbound handling: partner with Revenue Operations to design end-to-end inbound motion with clear SLAs.
• ABM programs: build targeted account-based programs with Sales on account selection and multi-channel coordination.
• Website and SEO: improve conversion, landing pages, and organic search; shape conversation strategy.
• Funnel reporting and attribution: define marketing-sourced metrics and deliver reports.
• Martech stack: optimize tools, manage vendors and external agencies.
• Develop ICPs with Revenue Ops and Sales to sharpen targeting and reporting.

Skills

Demand Generation

Marketing Operations

Growth Marketing

Performance Marketing

HubSpot

Email Marketing

ABM

Analytics

Building from scratch

Tools

HubSpot

Job description

Swayable is seeking a high-performing Director of Demand Generation and Marketing Operations in New York. Lead the inbound system, design multi-channel campaigns, and optimize HubSpot to drive high-intent pipelines.

Role collaborates with Revenue Operations and Sales, applying AI to targeting, measurement, and workflows. Hybrid work with in-office 3x/week in Williamsburg, Brooklyn; salary $140,000–$160,000 dependent on experience.