Director of Demand Gen — AI-Driven B2B Growth

Ivo Inc.; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Ivo is seeking a senior marketing leader to own the demand generation engine and drive qualified pipeline. You will manage paid channels, design integrated campaigns, and collaborate with Sales, Product Marketing, and RevOps to optimize the marketing-to-sales funnel.

The role demands 5+ years in B2B demand generation at high-growth software firms, with a track record of managing multi-million budgets. You will leverage AI-enabled workflows to scale campaigns and accelerate pipeline growth.

Qualifications

• 5+ years in B2B demand generation or performance marketing at high-growth software companies.
• Experience owning seven to eight figure annual paid budgets.
• Strong analytical and measurement skills across attribution, experimentation, lead and account quality, and unit economics.
• Experience marketing to skeptical buyers in sales-assisted motions (legal/finance/security a plus).

Responsibilities

• Own paid acquisition strategy and execution across paid channels and agencies.
• Design and run integrated campaigns end to end: concept, audience, offer, landing page, copywriting, amplified paid, sales enablement, and post-campaign analysis.
• Own the marketing-to-sales funnel with Sales and RevOps, using pipeline progression as your scoreboard.
• Develop segmentation and targeting strategies for in-house buyers including General Counsel and CFOs/COOs.
• Run rigorous experimentation and turn what works into repeatable playbooks across channels.
• Build AI-enabled workflows for creative production, targeting, reporting, and optimization.

Skills

Demand generation

Paid media

Budget management

Analytics

Sales collaboration

Tools

HubSpot

Salesforce

BI tools

Webflow

Vercel

Framer

Job description

Ivo is seeking a senior marketing leader to own the demand generation engine and drive qualified pipeline. You will manage paid channels, design integrated campaigns, and collaborate with Sales, Product Marketing, and RevOps to optimize the marketing-to-sales funnel.

The role demands 5+ years in B2B demand generation at high-growth software firms, with a track record of managing multi-million budgets. You will leverage AI-enabled workflows to scale campaigns and accelerate pipeline growth.