Head of Demand Gen & Growth Marketing

Ivo AI Inc; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Equity

Relocation and visa support

Health & wellness

Flexible Spending & Insurance

401(k) program

Commuter benefits

Unlimited PTO

Job summary

Ivo AI Inc in San Francisco is hiring for a senior demand generation marketer to own our demand engine and drive qualified pipeline. You’ll lead paid channel strategy, design integrated campaigns, and partner with Sales, Product Marketing, and RevOps to optimize our funnel.

You will build AI-enabled workflows, measure results, and relentlessly improve performance across channels, with relocation support for SF and a fast-moving startup environment.

Qualifications

• 5+ years in B2B demand generation or performance marketing at high-growth software companies.
• Track record of launching, scaling, and killing campaigns based on evidence.
• Strong analytical and measurement skills across attribution, experimentation, lead and account quality.
• Experience marketing to skeptical buyers in sales-assisted motions (legal/finance/security a plus).
• Builder's instinct for AI-native tooling and rapid experimentation platforms.
• Experience managing performance agencies to standards.

Responsibilities

• Own paid acquisition strategy and execution across Paid Search, Paid Social, Out-of-Home, Sponsorships, CTV, and emerging channels.
• Design and run integrated campaigns end to end: concept, audience, offer, landing page, copy, paid amplification, and post-campaign analysis.
• Own the marketing-to-sales funnel with Sales and RevOps, using pipeline progression as the scoreboard.
• Develop segmentation and targeting for in-house legal buyers: GC, legal ops, CFOs/COOs who sign off on tooling.
• Run rigorous experimentation and turn what works into repeatable playbooks across channels and segments.
• Build AI-enabled workflows for creative production, targeting, reporting, and optimization.
• Beyond core paid engine, test new motions across ABM, events, partnerships, and outbound programs.

Skills

Paid media

Campaign planning

Audience design

Analytics

HubSpot

Salesforce

BI tools

A/B testing

Automation tooling

Tools

Webflow

Vercel

Framer

Job description

Ivo AI Inc in San Francisco is hiring for a senior demand generation marketer to own our demand engine and drive qualified pipeline. You’ll lead paid channel strategy, design integrated campaigns, and partner with Sales, Product Marketing, and RevOps to optimize our funnel.

You will build AI-enabled workflows, measure results, and relentlessly improve performance across channels, with relocation support for SF and a fast-moving startup environment.