Director, Digital Marketing Analytics

CMI/Compas; Philadelphia (Philadelphia County); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group is seeking a Digital Marketing Analytics Director to lead our analytics team and deliver data-driven insights that shape healthcare marketing strategies. You will oversee measurement plans, drive performance analysis, and provide actionable optimization recommendations for top clients.

The role emphasizes strong client relationships, innovative methodologies, and a culture of mentorship and excellence within a fast-paced agency environment.

Qualifications

• 7+ years in online marketing, web analytics, or research with proven insight delivery.
• 5+ years leading high-performing analytics teams.
• Strong communication and ability to build client relationships.
• Interest in innovative measurement methodologies and data-driven insights.
• Pharmaceutical industry experience is a plus but not required.

Responsibilities

• Be the Strategic Compass: Oversee alignment of measurement and analysis plans with client objectives to drive impact.
• Lead with Data-Driven Insights: Provide strategic oversight of campaign performance analysis and actionable optimization recommendations.
• Be a Client Whisperer: Cultivate strong client relationships and act as trusted advisor to exceed needs.
• Drive Innovation: Explore and implement cutting-edge measurement methodologies to deliver deeper insights.
• Empower and Inspire: Lead, mentor, and develop a team of analysts fostering collaboration and growth.

Skills

Analytical leadership

Team leadership

Client relationships

Data storytelling

Pharma knowledge

Job description

Description

Position at CMI Media Group

Do You Live and Breathe Data-Driven Insights? Become Our Next Digital Marketing Analytics Director!

CMI Media Group is seeking a strategic and passionate Digital Marketing Analytics, Director to lead our talented team in delivering best-in-class insights and analytics services to our valued clients. If you thrive in a fast-paced environment, are passionate about data storytelling, and are eager to make a real impact on the healthcare marketing landscape, this could be your dream role!

In this role, you will:

• Be the Strategic Compass: Oversee the strategic alignment of measurement and analysis plans, ensuring they align with client objectives and drive impactful results.
• Lead with Data-Driven Insights: Provide strategic oversight of campaign performance analysis, deliver actionable optimization recommendations, and champion data-driven decision-making across all assigned accounts.
• Be a Client Whisperer: Cultivate and nurture strong client relationships, acting as a trusted advisor and ensuring their needs are consistently exceeded.
• Drive Innovation: Explore and implement cutting-edge measurement and analysis methodologies, constantly seeking new ways to deliver deeper insights and value to our clients.
• Empower and Inspire: Lead, mentor, and develop a team of talented analysts, fostering a culture of collaboration, growth, and excellence.

Do you have what it takes?

• Analytical Acumen: 7+ years of experience in online marketing, web analytics, or research, with a proven track record of delivering impactful insights.
• Leadership Prowess: 5+ years of experience building and managing high-performing teams, inspiring excellence, and fostering a collaborative environment.
• Client-Centric Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation: A hunger for exploring new technologies and methodologies, constantly seeking ways to push the boundaries of data-driven insights.
• Pharmaceutical Expertise: Experience in the pharmaceutical industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just about data points and spreadsheets - we're about making a real difference in the lives of patients. As a leading healthcare marketing agency, we offer a dynamic and rewarding environment where you can:

• Make a Tangible Impact: Your work will directly contribute to improving healthcare outcomes for patients around the world.
• Collaborate with the Best: Join a team of passionate and talented individuals who are leaders in their field.
• Grow Your Career: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Thrive in a Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

All for Good.

CMI Media Group was built on inclusion and diversity. It's in our Core Values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all." We believe in "all for good."

The base salary for this position at the time of this posting may range from $90k to $180k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications.