Head of Decision Sciences & Analytics

Wpp Group; Philadelphia (Philadelphia County); Sur place; USD 90 000 - 180 000; Plein temps

Résumé du poste

CMI Media Group is seeking a Director of Decision Sciences to lead advanced analytics, audience insights, and measurement initiatives within healthcare and pharmaceutical markets. You will transform complex data into actionable client recommendations and measurable business impact, shaping offerings and building a high-performing analytics team.

Responsibilities span incrementality, attribution, and optimization, with strong emphasis on translating findings into compelling client narratives and

Qualifications

• Bachelor's or Master's degree in statistics, data science, econometrics, or a related quantitative discipline.
• At least 5 years applying statistical and ML techniques in pharmaceutical marketing, healthcare, or DTC environments.
• Familiarity with IQVIA, Symphony, and PurpleLab data sources.
• Strong understanding of healthcare data privacy, HIPAA, and data-use frameworks.
• Experience with campaign impact modeling, attribution, MMM, media optimization, and audience segmentation in regulated environments.

Responsabilités

• Lead the execution of decision sciences, audience insights, and measurement roadmaps aligned with client objectives and growth goals.
• Translate business and media objectives into measurable analytics programs and decision frameworks.
• Lead high-value use cases including incrementality, attribution, optimization, segmentation, and audience intelligence.
• Deliver decision-ready insights to help clients make smarter media and investment decisions.
• Identify gaps in data and tooling and recommend solutions to improve workflow and insight quality.
• Balance strategic priorities with day-to-day project execution to ensure timely, high-quality deliverables.

Connaissances

Statistical methods

Machine learning

Stakeholder management

Communication

Formation

Bachelor's or Master's in Statistics/Data Science/Econometrics

Outils

Python

SQL

R

SAS

Description du poste

CMI Media Group is seeking a Director of Decision Sciences to lead advanced analytics, audience insights, and measurement initiatives within healthcare and pharmaceutical markets. You will transform complex data into actionable client recommendations and measurable business impact, shaping offerings and building a high-performing analytics team.

Responsibilities span incrementality, attribution, and optimization, with strong emphasis on translating findings into compelling client narratives and