Head of Data & Analytics | Drive Strategy, Insights & Growth

Blue Wheel; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare

401(k) with company match

Paid time off

Paternity leave

Paid holidays

Wellness programs

Job summary

Blue Wheel is seeking a Director of Data & Analytics to lead our data strategy, tech stack integration, and performance insights across its marketing and commerce ecosystem. This role will transform complex data into actionable insights that elevate client and agency performance.

You will lead a team of analysts and data engineers, overseeing analytics infrastructure and partnering with executive, media, strategy, and client services teams.

Qualifications

• 10+ years in digital marketing analytics, data science, or leadership in media agency/consulting setting.
• Deep knowledge of digital campaign performance tracking across paid search, social, marketplaces, and ecommerce platforms (DTC & B2B).
• Experience with analytics systems including Sigma, Snowflake, AMC, GA4, GTM, Skai, or similar tools.
• Experience with cross-channel measurement and attribution.
• Proven track record of building and leading high-performing data teams and analytics functions.
• Strong command of statistical methods, experimental design, and data storytelling.
• Exceptional communication and stakeholder management skills – comfortable with C-suite & clients.
• Strategic thinker with hands-on capabilities and bias toward action and innovation.
• Experience leading retail media and commerce analytics programs, incl AMC, audience analytics, and incrementality measurement.
• Ability to translate ambiguous business questions into structured analytical frameworks and actionable recommendations.
• Experience developing scalable analytics solutions, products, and operational processes.

Responsibilities

• Own Blue Wheel's data architecture, analytics roadmap, and governance strategy.
• Design and scale measurement frameworks, attribution methodologies, and reporting automation systems.
• Lead implementation, governance, and validation of tracking technologies, audience solutions, APIs, and data integrations.
• Maintain and evolve analytics platforms including Sigma, Snowflake, AMC, and related technologies.
• Establish data quality, access management, privacy, and governance standards.
• Evaluate emerging technologies, AI capabilities, and measurement solutions to advance agency capabilities.
• Translate complex data into actionable recommendations to improve media and commerce performance.
• Lead development of executive reporting, dashboards, forecasting models, and decision-support tools.
• Drive advanced measurement initiatives including incrementality, lift studies, and media mix modeling.
• Develop scalable analytics frameworks and reusable methodologies.
• Partner with cross-functional teams to identify optimization, growth, and investment opportunities.
• Serve as the agency's subject matter expert for retail media analytics across platforms (Amazon, Walmart, Target).
• Lead innovation in AMC, clean room environments, and audience activation strategies.
• Guide development of audience-first measurement frameworks using first-, second-, and third-party data.
• Evaluate and implement new approaches to attribution and cross-channel measurement.
• Hire, mentor, and develop a high-performing analytics team.
• Foster a culture of curiosity, experimentation, and continuous learning.
• Manage team capacity, prioritization, and resource allocation across clients and internal initiatives.
• Partner with leadership to establish scalable processes and organizational alignment.

Skills

Marketing analytics leadership

Cross-channel measurement

Analytics systems

Statistical methods

Stakeholder management

Retail media analytics

Audience strategy

Tools

Sigma

Snowflake

AMC

GA4

GTM

Skai

Job description

Blue Wheel is seeking a Director of Data & Analytics to lead our data strategy, tech stack integration, and performance insights across its marketing and commerce ecosystem. This role will transform complex data into actionable insights that elevate client and agency performance.

You will lead a team of analysts and data engineers, overseeing analytics infrastructure and partnering with executive, media, strategy, and client services teams.