Director of Data and Analytics (ecomm agency)

Blue Wheel; United States; Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Healthcare

401(k) with company match

Paid time off

Paternity leave

Paid holidays

Wellness programs

Job summary

Blue Wheel is seeking a Director of Data & Analytics to lead our data strategy, tech stack integration, and performance insights across its marketing and commerce ecosystem. This role will transform complex data into actionable insights that elevate client and agency performance.

You will lead a team of analysts and data engineers, overseeing analytics infrastructure and partnering with executive, media, strategy, and client services teams.

Qualifications

• 10+ years in digital marketing analytics, data science, or leadership in media agency/consulting setting.
• Deep knowledge of digital campaign performance tracking across paid search, social, marketplaces, and ecommerce platforms (DTC & B2B).
• Experience with analytics systems including Sigma, Snowflake, AMC, GA4, GTM, Skai, or similar tools.
• Experience with cross-channel measurement and attribution.
• Proven track record of building and leading high-performing data teams and analytics functions.
• Strong command of statistical methods, experimental design, and data storytelling.
• Exceptional communication and stakeholder management skills – comfortable with C-suite & clients.
• Strategic thinker with hands-on capabilities and bias toward action and innovation.
• Experience leading retail media and commerce analytics programs, incl AMC, audience analytics, and incrementality measurement.
• Ability to translate ambiguous business questions into structured analytical frameworks and actionable recommendations.
• Experience developing scalable analytics solutions, products, and operational processes.

Responsibilities

• Own Blue Wheel's data architecture, analytics roadmap, and governance strategy.
• Design and scale measurement frameworks, attribution methodologies, and reporting automation systems.
• Lead implementation, governance, and validation of tracking technologies, audience solutions, APIs, and data integrations.
• Maintain and evolve analytics platforms including Sigma, Snowflake, AMC, and related technologies.
• Establish data quality, access management, privacy, and governance standards.
• Evaluate emerging technologies, AI capabilities, and measurement solutions to advance agency capabilities.
• Translate complex data into actionable recommendations to improve media and commerce performance.
• Lead development of executive reporting, dashboards, forecasting models, and decision-support tools.
• Drive advanced measurement initiatives including incrementality, lift studies, and media mix modeling.
• Develop scalable analytics frameworks and reusable methodologies.
• Partner with cross-functional teams to identify optimization, growth, and investment opportunities.
• Serve as the agency's subject matter expert for retail media analytics across platforms (Amazon, Walmart, Target).
• Lead innovation in AMC, clean room environments, and audience activation strategies.
• Guide development of audience-first measurement frameworks using first-, second-, and third-party data.
• Evaluate and implement new approaches to attribution and cross-channel measurement.
• Hire, mentor, and develop a high-performing analytics team.
• Foster a culture of curiosity, experimentation, and continuous learning.
• Manage team capacity, prioritization, and resource allocation across clients and internal initiatives.
• Partner with leadership to establish scalable processes and organizational alignment.

Skills

Marketing analytics leadership

Cross-channel measurement

Analytics systems

Statistical methods

Stakeholder management

Retail media analytics

Audience strategy

Tools

Sigma

Snowflake

AMC

GA4

GTM

Skai

Job description

Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.

About the Role

We're looking for a Director of Data & Analytics to lead our data strategy, tech stack

integration, and performance insight across Blue Wheel's marketing and commerce

ecosystem. This role sits at the intersection of strategy, technology, and business growth-

responsible for transforming complex data into actionable insights that elevate

performance for our clients and our agency.

You'll lead a team of analysts and data engineers, and oversee our analytics tech infrastructure, and act as a strategic partner to our executive, media, strategy, and client services teams.

Responsibilities

Data Strategy & Tech Leadership

• Own Blue Wheel's data architecture, analytics roadmap, and governance strategy across internal operations and client engagements.
• Design and scale measurement frameworks, attribution methodologies, and reporting automation systems.
• Lead implementation, governance, and validation of tracking technologies, audience solutions, APIs, and data integrations.
• Maintain and evolve analytics platforms including Sigma, Snowflake, AMC, and related technologies aligned to client objectives.
• Establish data quality, access management, privacy, and governance standards to ensure responsible use of client data.
• Evaluate emerging technologies, AI capabilities, and measurement solutions to advance agency capabilities.

Insights & Performance Optimization

• Translate complex data into actionable recommendations that improve media, audience, creative, and commerce performance.
• Lead development of executive reporting, dashboards, forecasting models, and decision-support tools.
• Drive advanced measurement initiatives including incrementality, lift studies, media mix modeling, customer journey analysis, and attribution.
• Develop scalable analytics frameworks and reusable methodologies that improve efficiency and client value.
• Partner with media and strategy teams to identify optimization, growth, and investment opportunities.
• Serve as the agency's subject matter expert for retail media analytics across Amazon, Walmart, Target, and emerging commerce platforms.
• Lead innovation in AMC, clean room environments, audience strategy, and advanced commerce measurement.
• Guide development of audience-first measurement frameworks utilizing first-, second-, and third-party data.
• Evaluate and implement new approaches to audience activation, attribution, and cross-channel performance measurement.
• Hire, mentor, and develop a high-performing team of analysts, engineers, and data professionals.
• Foster a culture of curiosity, experimentation, innovation, and continuous learning.
• Manage team capacity, prioritization, and resource allocation across clients and internal initiatives.
• Partner with cross-functional leadership to establish scalable processes and organizational alignment.
• Increase data literacy through training, documentation, and best-practice development.

Client & Business Impact

• Serve as a senior strategic advisor to clients and internal stakeholders.
• Develop long-term analytics and measurement roadmaps aligned with client business objectives.
• Lead analytics strategy for new business opportunities and growth initiatives.
• Educate clients and teams on analytics best practices and measurement methodologies.
• Identify opportunities to expand analytics capabilities through new services, technologies, and revenue streams.
• Lead executive presentations and strategic business reviews.

What to Expect

• Lead day-to-day execution of analytics initiatives across a diverse client portfolio.
• Serve as the analytics lead for AMC and retail media measurement engagements.
• Partner with Strategy, Media, Client Services, and Technology teams to solve complex business challenges.
• Manage and develop analytics team members across varying levels of experience.
• Lead client-facing strategic discussions, ad hoc analyses, and executive presentations.
• Build and improve processes that support scalable, high-quality analytics delivery.

Qualifications

• 10+ years in digital marketing analytics, data science, or marketing technology leadership - preferably in a media agency, market research, or consulting company setting.
• Deep knowledge of digital campaign performance tracking across paid search, social, marketplaces, and ecommerce platforms in both DTC and B2B settings.
• Proven experience with analytics systems including Sigma, Snowflake, AMC, GA4, GTM, Skai, or other major analytics tools.
• Experience with cross-channel measurement and attribution.
• Track record of building and leading high-performing data teams and analytics functions.
• Strong command of statistical methods, experimental design, and data storytelling.
• Exceptional communication and stakeholder management skills - comfortable presenting to C-suite and clients alike.
• Strategic thinker with hands-on capabilities and a bias toward action and innovation.
• Experience leading retail media and commerce analytics programs, including Amazon Marketing Cloud (AMC), audience analytics, and incrementality measurement.
• Ability to translate ambiguous business questions into structured analytical frameworks and actionable recommendations.
• Experience developing scalable analytics solutions, products, and operational processes that grow agency capabilities.
• Demonstrated understanding of audience strategy, identity resolution, first-, second-, and third-party data applications, privacy considerations, and activation use cases across media and measurement.

Employee Benefits

Employees at Blue Wheel are offered the following benefits and perks while employed:

• Healthcare: Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
• Retirement: Company-sponsored 401(k) option with Company match
• PTO: Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time
• Paternal Leave: Paid 12-week leave for primary parent and 2-week for secondary parent
• Holiday: 10 paid holidays, along with light week between Christmas and New Years
• Fringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions

Blue Wheel operates and hires in the following states: CO, CT, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA