Chief Loyalty & CRM Architect

Bath & Body Works; Reynoldsburg (OH); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Employee discount

401k with company match

Medical/dental/vision benefits

Job summary

Bath & Body Works is seeking a senior leader to own Loyalty & CRM strategy, driving growth through advanced consumer segmentation, lifecycle orchestration, and data-driven decision-making. This executive role requires P&L responsibility and cross-functional influence across Marketing, Technology, Product, and Finance.

You will steer the evolution of the My Bath & Body Works loyalty program, integrate a private label card, and optimize channels (email, SMS, push, in-app) for personal,

Qualifications

• 15+ years in CRM, Loyalty, or retention marketing within retail or consumer goods.
• Proven track record delivering growth through loyalty programs and CRM.
• Deep expertise in consumer segmentation, journeys, and omnichannel engagement.
• Strong measurement, incrementality testing, and finance-grade ROI defense.
• Experience leading diverse teams and driving organizational change.

Responsibilities

• Define enterprise Loyalty & CRM vision, multi-year roadmap, and investment strategy tied to retention and growth.
• Own the Loyalty & CRM P&L, set key metrics, and drive profitability.
• Lead evolution of loyalty program strategy and integration of value exchange and private label card programs.
• Manage lifecycle from acquisition to advocacy with defined journeys and triggers.
• Oversee owned channels (email, SMS, push, in-app, direct mail) for long-term file health and ROI.
• Collaborate across Marketing, Technology, Product, Finance, and Store Operations to embed consumer-first thinking.

Skills

Loyalty & CRM leadership

Data-driven marketing

Segmentation & personalization

Lifecycle orchestration

P&L management

Measurement & analytics

Cross-functional leadership

Education

Bachelor's degree

Tools

CDP

Marketing automation platform

CRM system

Job description

Bath & Body Works is seeking a senior leader to own Loyalty & CRM strategy, driving growth through advanced consumer segmentation, lifecycle orchestration, and data-driven decision-making. This executive role requires P&L responsibility and cross-functional influence across Marketing, Technology, Product, and Finance.

You will steer the evolution of the My Bath & Body Works loyalty program, integrate a private label card, and optimize channels (email, SMS, push, in-app) for personal,