CRM & Loyalty Marketing Specialist

Talbots; Hingham (MA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Merchandise discount

Employee Assistance Program (EAP)

Paid time off & holidays

Job summary

Talbots is seeking a Marketing Specialist to coordinate the loyalty and CRM program strategy, translating customer growth goals into campaigns and lifecycle journeys that build long-term value. You will own the day-to-day loyalty calendar and partner with Marketing, Digital, Stores, IT and external partners to deliver programs end-to-end.

You bring business analysis acumen, are comfortable interrogating customer data, and can brief senior leadership on performance.

Qualifications

• College degree and 2+ years in loyalty, rewards or CRM.
• Strong project management and coordination skills.
• Able to read performance data and make actionable recommendations.

Responsibilities

• Own execution of loyalty/CRM calendar end-to-end across channels.
• Coordinate loyalty mechanics, tier benefits and rewards.
• Track KPIs and brief leadership on drivers of movement.

Skills

Excel proficiency

SQL exposure

CDP exposure

Business analysis

Project coordination

Communication skills

Education

Bachelor's degree

Tools

CRM platform

Job description

Talbots is seeking a Marketing Specialist to coordinate the loyalty and CRM program strategy, translating customer growth goals into campaigns and lifecycle journeys that build long-term value. You will own the day-to-day loyalty calendar and partner with Marketing, Digital, Stores, IT and external partners to deliver programs end-to-end.

You bring business analysis acumen, are comfortable interrogating customer data, and can brief senior leadership on performance.